Understanding Money and Inflation with Diorella Pugliese

In this insightful podcast episode, we delve into the inspiring journey of Diorella Pugliese, a seasoned entrepreneur, consultant, and expert in online education and scalability. The episode explores the unique challenges women entrepreneurs face in Latin America, emphasizing the importance of resilience when starting a business amidst high inflation. 

Diorella shares her experiences and insights, shedding light on the impact of deflation due to interest rates, leading us to reflect on this critical moment in economic history. She emphasizes the pursuit of financial freedom as a significant challenge for entrepreneurs, and she offers valuable advice for her younger self, making this podcast episode an enriching resource for aspiring and established entrepreneurs seeking inspiration and guidance in the ever-evolving business landscape.

 

Highlights:

{01:12} Diorella’s journey

{09:45} Women Entrepreneurs in Latin America

{14:20} The importance of being resilient.

{17:30} Starting a business during high inflation.

{22:40} Deflation due to interest rates

{37:00} The biggest challenge for entrepreneurs is wanting financial freedom.

{42:00} Advice for younger self

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Diorella Pugliese Bio:

Durella is an entrepreneur, co-founder, consultant, and online education and scalability expert.

With a career spanning over 12 years in the dynamic realm of business consulting, she has cultivated a profound passion for online education and scalability; her journey into this transformative field started at Vine Valley, where she honed her skills during an enriching 8-year tenure. Her mission is to empower entrepreneurs and organizations to reach their full potential in the digital age. Guided by integrity, innovation, and collaboration.

 

Connect with Diorella

LinkedIn:  https://www.linkedin.com/in/diorepugliese/?locale=en_US 

Welcome back to the show, my fellow extraordinary Americans; we have a special guest from South America called Durella Piglets. Durella is an entrepreneur, co-founder, consultant, and online education and scalability expert.

With a career spanning over 12 years in the dynamic realm of business consulting, she has cultivated a profound passion for online education and scalability; her journey into this transformative field started at Vine Valley, where she honed her skills during an enriching 8-year tenure. Her mission is to empower entrepreneurs and organizations to reach their full potential in the digital age. Guided by integrity, innovation, and collaboration.

She’s committed to providing clients with the highest expertise and service, and I’m glad to have her on the show. Diorella, are you there?

I’m here. I’m here. I’m so excited. And hello, everyone. It’s a pleasure to be with you today, Cosmos. Thank you so much for inviting me.

Diorella, it is exciting to have you on the show.

I know you’re an entrepreneur. You’ve co-founded companies, and you’re also a scalability and online education expert. Can you tell me and the audience more about yourself, your background, and how you got started?

Yeah, for sure. I have done a little bit of, like, many things. Still, I have a degree in international relations and foreign affairs, and I specialize in geopolitics, which is unrelated to what I do for a living every day. Still, it has given me a cosmic vision of the world and an understanding of how things work from 10,000 feet. That has helped me a lot. Look at things from an overview. Really.

After I finished my degree for different reasons, I became very passionate about education, and I pursued my career in a company that educates people online. And then, I started there as a customer support manager, and I moved to product development, then to CO of Operation and I discovered I could find my true passion: helping and educating people, or at least letting people know what’s power. How powerful it is to be educated, to learn things, or to learn about things and use that information to help entrepreneurs scale their businesses. And that’s what I do.

So, I help companies scale their businesses and organize their operations. I tried to plant a seed in every person I work with about the importance of learning new things and thinking. Farther away, like being challenged about what they believe and what they think, we see that there’s more out there, and sometimes we are. 

Our minds are so narrow in the context in which we grew up that I usually try to plant that seed and say, Hey, you know what, there are different Things are different ways.

So, I combine all my passions to help people scale up. Businesses.

Diorella, that’s awesome. And you know, online education is a relatively new thing, right? It’s just been there for, like, the past two decades, where before you had to go to universities and all that stuff, but now you have to pay thousands of people. Most people still do. But now, with online education, you can get the same education or, better yet, a much better deal. And you don’t have to go hundreds of thousands of dollars into debt.

And it’s something that I, and more importantly, that real education or financial education or like how to start a business, all that stuff, they don’t even teach in universities and colleges these days that much like it’s just meant for you to get a job. And unless you’re in the stem, it doesn’t work out. But if you are enrolled in online education, you’re more likely to get that education.

Yeah. Well, it’s so true. What do you say? One of the things that I, I mean my, obsession with education comes from the perspective that I grew up in South America, a Spanish speaker. That’s my mother tongue, and when I was finishing college, I realized there is a lot of information in English that is not. Available in my language, and I was like, OK, I have the privilege of knowing and speaking four different languages and being able to find resources in other languages.

And I said I needed to translate all this information into my language. Or at least information that is valuable to me or share this. With people because otherwise. We are so far away from things happening on other sides of the world that are so similar, and they are solving problems in a completely different way. We all have the same problems. It’s just a different context.

So, I grew up in Patagonia, which is in the south of Argentina, and there’s nothing there. We’re like a few people there. It’s cold. It’s windy, and if you don’t have the money or the resources to move away pursue other things. You usually live in very small towns, and you don’t have access to much information. 

If you are privileged enough to access the Internet, you have the whole world on your computer and your phone. You just need to learn how to Google and have a bit of curiosity to discover that there are different perspectives or people around the world having the same problem; solving it differently means you don’t need to travel; you don’t need to go away. You just need to be curious about what happened to me. I have the privilege to see the world, go away from Argentina, and learn from other perspectives, and I realize I need to. You just led. No one does that. There’s a lot of information available, and in the digital age, I need to teach people about things that are relevant to me; as an entrepreneur, I created different businesses that mostly teach people things I like or want to share information about.

So, Diorella, one thing I wanted to ask you was, OK, so you know, as you said, you came from a country called Patagonia in South America. I have to, like, look up. I must be honest; you are entrepreneurial and think differently than most people. What is it? And what was the overall goal and vision you had from your transition, like your formative years, that made you go down this path? You’re the motivating factor that pushed you into this career path versus everybody else?

I’m a bit of a rebel, and I have problems following up on a routine; I don’t even take a shower at the same time every day.

That’s awsome.

In the first years of my career, I knew I had to go to different companies to learn, get that curiosity, and see how people were doing things. But they didn’t realize that there is a big problem with the distribution of resources worldwide, and I was like, OK, so I’m working for these corporations, or I’m working. There’s nothing wrong if you are in the audience and do that. But I was like, there are so many things I want to experience, teach, and learn. I don’t want to feel like I have a roof. I want to go as far as possible if I work for a company; I need to build my own business. And if I succeed, great. And if I don’t succeed economically, right? I will learn something that will allow me to apply that knowledge to something new. And I’m young, and I can still do that.

So, I decided to do it alone if I wanted to explore and learn. Way after, I worked for some companies and gained abilities that I think are very important. To develop my career, I had to go further and try my ways and teach things to share with people—things that I’ve learned in other countries—and share them mostly in my own culture.

So, I decided that I wanted to be an entrepreneur. I know it’s not an easy path, but you have to. Be very resilient and be OK with things changing fast. I am very adaptive, and I realize there is this false sense of security that if you work from 9:00 to 5:00 in a company, that’s fine, and nothing will happen. But one day, they can come the day after and say, like, you know what, Cosmos, you’re fired, and you’re going to be in the same place that I am as an entrepreneur. That said, like, OK, today it’s a good day tomorrow. It’s a bad day. So, once I set up that mindset, there is constant change, no matter where you work. It gave me the freedom and the mindset to pursue what I wanted without fear of taking risks.

That’s amazing. And there’s another thing that I also wanted to ask, and I’m, like, really curious about this, right? So, you know, in America, there’s been a movement to, like, get women to be financially independent. And all of that, right? But I don’t know much about the culture in South America. So, like, entrepreneurship is hard, and so is being a woman. Like, that’s doing entrepreneurship, like starting in America; is that different from America and Western Europe, or is it, like, what are the cultural environmental conditions? Is it supportive, or is it against it?

Well, I think. Patrick has been around for 2,000 years, and it’s very well-installed all over the globe. I don’t think there are. I know that the percentage of women entrepreneurs in Latin America and the world generally is sadly not large enough. 

And in terms of payments or paying wages, there’s a difference between men and women, and we’re still working hard to change that, and there’s been a lot of months of playing in situations about, like, how to manage a business or something. This thing is off, like, oh, you know what? If you are an entrepreneur and decide to become a mother or like to take the parenting path, sometimes you can be judged because you are. It’s like you still can’t do both. 

But if you take care of a business and don’t take care of your kids, you can be judged. And that’s something that I think we still have a long way to go. There is a long way to go, but I hope there is; thankfully, it’s improving thanks to many courageous women working hard to set an example. It’s, but we are not there yet; that’s what I can say.

I mean, basically. If let’s say, I had to go to South America and just wanted to start a business, is that different? To start a business in America, you just have to get an idea because there’s a lot of opportunity here. People are open-minded. Or do you have to endure many struggles and hurdles to do the same thing?

You do. I mean, there is a lot of bureaucracy in the process. There is a lot of corruption. There are a lot of, I would say, challenges, and the economy usually is if, in America, you think the economy is bumpy, in South America, there is a lot of instability, usually because economic stability comes with political stability, which is not something that we have a lot of usually, there are no long-term plans for different governments.

It’s hard. It’s hard. There are a lot of taxes, too. And I don’t think that is good; for example, in Argentina, we have free education and free healthcare, which we are very privileged to have, especially compared to other countries in Latin America.

Also, in the States, it’s really hard to start a business, particularly in Argentina, because many laws don’t make it easy. Whether you are a man or a woman, you must be creative, especially because of the economy. It’s up and down. Every five or ten years, things blow away. You need to become very versatile and resilient and think outside the box. Sometimes, we say, if you can manage to. If you have a business in Argentina, you can have one anywhere because you have to deal with so many things.

I mean, one of the reasons I was so excited about having the podcast is because not only are you doing business on another continent where the conditions might not be suitable for doing business, but you’re also a woman entrepreneur. That’s like fighting against the odds to succeed in whatever you’re doing, and that requires a certain type of personality. 

You have to be resilient. You have to be determined. You have to push to do that; it just takes a different mindset, and I want my audience to get some of that mindset. Because if you have the mindset, you can apply it anywhere. You’re running on sats, running upwards in the mountain, and practicing running at a certain speed.

And it’s really hard, and it’s taxing on ones. If you go to a stadium on a track and are now young, you’ll start running faster because now your body is used to running on tough conditions like sand, like where the sand is, or you’re going up a mountain or something if that makes sense.

Yeah, yeah. No, totally. And I think the mindset is very important. I usually tell people that you cannot create a business or anything from a survival mindset because that puts you at a disadvantage. It’s like it’s very hard to be like; imagine a lion is coming for you and you have that mindset, 24/7, every day; it puts you not in a creative way. And as an entrepreneur, you have to be creative and have the mindset of knowing that things are usually not going to work.

The way you think they will, you need to be creative and think outside the box about what you can do when things are constantly changing, especially in the first five years of your business. For example, when you have a startup, 75% of startups die in the first five years because they can’t adapt to the conditions. 

That is out of the in-and-out context around the start-up. If you have this creative mindset and know that adversities will come, it’s like life. It’s not only business; we have daily adversities, but if you try to keep yourself in mind in a creative mindset instead of a survival mindset, you think ahead, and I believe that it is really important to have that as a fact.

The other thing is that it is really important to understand we are in a system where inequality is real. People want us mostly not to be educated, so try to learn and understand your context and how conditions around you work out, especially from the perspective of governments and economic policies. If you can understand that, start reading. Start to read between the lines. They always give you information about where we’re going, but as you said when we started, it’s hard when you don’t have financial education, for example.

And as an entrepreneur, that’s key.

So continuing on this point, right, since we’re talking about inequality, in 2022, at least in America, there was an 8% to 9% inflation. You had stagnant wages in America, and you had inflation going on. And as an entrepreneur, you have to consider that, but when I talk to you, like earlier, to see, like I looked at Argentina, the inflation is way higher than that. But it was way more than I thought; it wasn’t good in America. But wow. Wow. I looked at South America, and I was like, holy ****. That is right?

So my question is: let’s say somebody wants financial freedom by starting a business. Now, they’re in a state where inflation is going on, their money is devaluing, and they have stagnant wages, but they need to save enough to start a business and fund it. From your perspective, how would you go about doing that?

I think nowadays, if you want to start a business, you have to be very cautious because we are now. The economy is in a transition that happens every 100 and 150 years where we have one country or one very strong currency, and then suddenly, people start losing faith in what that currency provides: security, stability, and all of those things. So we are at the moment, and I know this is mostly for Americans. The US dollar right now is in a very hard position, and we need to understand that. The currency will lose value every day.

So understanding that that’s not the only way to make your money work is very important. So, if you’re starting a business, be cautious with what you’re investing. Be very cautious with them. I always tell people what an investment and an expense are: two different things.

So I understand that if using some money to invest, for example, let’s say you’re I usually work with my Put some value into my hour. Let’s say my hour is $100 and I am an entrepreneur. If I need to do something and I find someone who will do the same thing for, let’s say, $25.00 because that’s the money they want to spend on that task, I will delegate that, and that’s an investment. It’s a win-win situation. The person is happy. I am happy. I can use that time to do other things. I cannot replace myself from doing.

So while I am starting the business, I will also try to put in the maximum amount of investment to see results; when I started my last business, I decided I would invest $10,000 in this; I will give you a year. if it doesn’t work, $10,000 in Argentina was a lot of money back then. If it doesn’t work, that’s it. It means that it doesn’t work. I’m going to give all my time. All my brain, all my ideas—I will miss this. And if it doesn’t come back, I won’t keep investing money in something that doesn’t work.

So, as entrepreneurs, we need to understand that we have to put a limit on investment and a limit on time because I have seen a lot of people who have invested and burned a lot of money trying to make it work. Something that, for whatever reason, sometimes it’s not even that you are doing something wrong. Sometimes, you are putting an amazing idea in the wrong context.

And that can happen too, but you need to understand. What’s the limit? And not compromise. Other things in your life. Because you are pursuing something that you are just doing, I am stubborn enough to say that this will work no matter what. Sometimes it doesn’t work. And today, if you are scared of starting a business or it’s a very stable situation, I would think of other ways to become an entrepreneur, which is OK. There are other ways to make money. First, I have talked with you about this. Let’s look at crypto, learn about it, work with it, learn about metals, and how to use the same money you have today if you’re trying to win, inflation, and make. And be ahead of that.

That’s also, in this context, being an entrepreneur. There are a lot of people that are focused on every day. I’m getting poorer and poorer because the money is losing its value, I’m making the same money, and prices are rising. Other people are reading, thinking, reading, and seeing, OK, what can I do to use this money today? And put it in something so that even though I’m not going to work out more or I’m not going to work, I will still do something to make my money worth it. I don’t know; it’s not a reply to your question.

No, I mean, it does make sense, right? But, yeah, I think many people are looking at the federal interest right now or have recently looked at rates, for instance. They went up to 5.5%, people are speculating. Are they going to lower it? Are they going to increase it? But you and I both know that, overall, in the long term, they go through cycles. There’s deflation. And then there’s inflation, there’s deflation, and there’s hyperinflation.

So for the sake of, like, the audience is not, let’s say, like you’re, let’s say, the audience does not know any. Think about how this is, like, why? Inflation, hyperinflation, or deflation work. Can you explain to the audience why there would be a deflation due to interest rates, and then they would print money, and then there would be something like hyperinflation? 

Well, I think we’re going through stuff right now, and it’s like the acceleration of the economy, and the government needs more money to try to cover all the holes they have. And when you print more money, if you don’t back that up with metals, your currency starts loosing power.

We’ve been seeing that in America for over 100 years. Argentina for 10/20 years, Venezuela … Don’t even get me started.

It happens all the time, and the economy is cyclical. The difference between America and the rest of the countries is that there is something in international politics called the hegemon. Which ruler did the United States become after Bretton Woods and the Second World War, The USA became that country, the country that was ruling things in the country, for example, the Petrodollar, became the currency we used for the most valuable commodity.

Oh yeah.

The Industrial Revolution gave us, so nowadays, we have something that most Americans don’t know: petrodollars are over. To translate that to people is like we are. I’m letting you know. We don’t believe in your currency as we used to.

That means that shortly, the US dollar will keep losing its power because the economy is not growing as it used to. The Golden Days are over, and the government is also printing more money, making poor people poorer. We have this as a fact, which is that we are unequal in the history of the world, we have people in your country who are billionaires or trillionaires, and we have people who are making $1000 a month and living in the same country.

I believe that a local much is needed to fill some gaps. Also, there is a correlation of power in the international system: states spend much money on military resources to cover their presence worldwide. They keep printing money. The economy is not growing. People cannot spend money.

So, if you don’t spend money, money doesn’t circulate. It’s a recipe for cows. The big problem that we have right now is that. Most Americans are not used to that. I have lived in Canada for the past five years. I moved back to Argentina last year, and I was talking with people about inflation, and I was like, I’m not going to be worried there until we go to 50% because I’m from Argentina. I have dealt with this. I know how this happened. I’m like, we find ways to make it work. For whatever reason, Americans generally do not have everyone, of course. But people are used to spending money and living mostly a comfortable life.

And now, the government is acting differently, including governments and companies that manage the economy in the country—that is, jeopardizing people’s future. So, I think it’s a very important moment in the country’s history.

For people to understand that, learn about it, and realize it. They need to learn. How this works is to try to make it work for themselves because it could be very painful. I don’t think the economy internationally for the next five years won’t go; it won’t get any better. Instead of trusting one currency, I would trust more stable and necessary commodities for people to live, like investing in gold or other commodities; you can invest in the stock market in certain industries. If you know how to do that, you don’t. Don’t wait for anyone. We need to find a solution for ourselves to give you a solution. We need to be curious. We need to learn. If you have Internet access and you’re watching this, you have access to the Internet. That means that you can Google things and start learning for yourself.

No, this is a huge topic, and it’s like on a macro level. Still, it affects us individually because this is all part of a huge plan to get a federal digital cryptocurrency. Now they can track everybody currently.

And so it’s just like there’s something different ways of thinking about how this could go about in the future, but it’s a topic that takes hours upon hours, but like, it’s one of those things. It’s one of those watershed moments in history. If you look back 1,000 years, let’s say you’re in 3018. Look back at the 21st century, which is the century where things turn either for the better or the worse, depending on what we do as a population. Yeah. So, it’s a very interesting subject.

We are at a critical moment regarding the economy and the environment. From a human experience, like what happened with global warming, you can agree or not. On that, I have seen the struggle of global warming in my country and how sometimes it doesn’t rain, and people lose all their plantations. That means less food for people. Less Water. And then we have an economy, we have inflation, and now we have two wars. I’m 37 years old. I’m a person. I don’t know what a war means in South America; my country has never been at war.

I know that’s not the reality for Americans, but there is one fact: in the last 50 years, America hasn’t had a war in its territory. They have wars somewhere else. But now we are on the verge of a new war. That includes many countries. What is going on between Russia and Ukraine is not a joke. What is happening right now in Israel and Palestine is not a joke, and we are one bullet away from making it global. Which I also understand as a political analyst that sometimes capitalism finds a way to restart economies through war because it moves many industries. 

Sadly, people don’t think about that, but when you have a war, you have a lot of likes. The health, military, and supply industries are working towards providing things for conflict areas. It’s a very challenging time to be alive, and I believe that. We need to… We can’t just wait.

We need to do things for ourselves because, sadly, the system was created for us to be at the same level all the time, just like people like the government usually want you to be poor. Because if you are poor and not educated, they can control you. They give you a paycheck to keep you there, but you don’t have any other aspirations, and inequality is real. I can’t believe we live in countries where people make thousands of dollars annually. Month and people that. I live in a country where I know that people make. Maybe let’s say something like, For America, nothing bad. 

There are people here who make $50 a month later, and some people make $10,000 a month in Latin America, and they’re living in the same country. Why we cannot make it? I’m not saying, OK, this is. I’m not trying to provide something like communism or something. Like that, but we need to find ways to make it better. Give ourselves the financial freedom that we deserve. Otherwise, if I give you a paycheck of $5000 a month and keep you there when the economy goes well, it gives you power. Will it have the power to buy things?

But when it’s right, like right now, and you still make $5,000, you’re not making $5,000. You’re making less money, and people don’t understand that. Then you start worrying about how to make it until the end of the month. And when you get in that circle, you can’t sing straight about how to get out because you need, like, hey, I can’t use one hour to learn something new. I need to find out my economy and how to make it to the end of the month with all this money and all this inflation in healthcare that I have to pay. We take out a loan to send my kids to college, and then you’re in a rabbit hole you can’t escape.

Inflation eventually leads to civil unrest, riots, and all that stuff. And the more people lose confidence in the dollar, or, like, in fiat currencies in general, which is all of the world at this point, that’s what will happen; I tell my audiences to be prepared to invest in precious metals, research cryptocurrencies, or buy land if necessary. If you have that or something, look into real estate wealth cycles. 

No, no, for sure. I agree with that, and what would it be?

Many people have savings accounts where they have a lot of money, but it’s like they’re losing purchasing power, and that’s it. It seems simple, but many people are unaware of it. Where did you lose your purchase power over some time? Your inflation can’t buy as much stuff with the same money you have in your savings account. 

Like a lot of people, they’re going to retire, right? And then, when they retired, they realized that whatever money they had in their 401K or in their savings account, where they saved a little, was lost. You know, like the amount of money, let’s say they had in the 1980s or 1990s, it cannot buy the same stuff, so they can’t even retire. They have to go back to work now.

No, I agree with that, and thinking ahead, like a digital international like digital currency banks and things like that. Some people are skeptical about that. I think we’re going there eventually, and sooner than later, in five years, the currency will be fully digital. If you read about the pilots running like that, they run worldwide. Many countries already have their digital They say it’s like a fiat currency but digital.

But it’s actually in the blockchain, and some people are skeptical because some people say, what if they put the expiration date? Then you must use your money or spend your money before certain dates. I don’t think that will happen, but some people say that. But if you have your piece of land and you have your midpoint …  gold, which has been around for centuries, and yes, the price is locked waste, but at the end of the day, when the economy and fiat currencies are in really bad shape, Now, everyone is talking about gold. If you check how much gold has grown in the past five years, it will only get bigger and better.

I mean, it’s inevitable. The only question is, what would the government do? Would they like to be in America in 1933 or something? They confiscated gold until the 1970s, when people could not have it with them.

It’s not about whether we will hit a wall regarding the international economy but when. And how hard? Knowing that we will hit that wall, I recommend to people: Start reading about it. Start educating yourself. Don’t be very cautious about what you read. Because there is, the media is doing tremendously. Also, if you turn on the TV, everything is bad, like where there’s no like creating cows and creating. Don’t let us think straight.

So, just try to find your sources. What Cosmos is doing is amazing, and I admire your work a lot because I know that you take your time to learn and are very committed to it. To spread the word and educate people. But also, it’s time to be cautious about what you read and to turn off the TV. What you need to learn is not there. Television It’s on the Internet, and it’s in people like Cosmos, for whom there are a lot of great channels. On YouTube, there is a lot of information, too. There’s a lot of bad information, but when you turn on the TV and watch the news, they’re not providing any solutions.

They are just taking care of things and trying to keep us in the loop by worrying us. You just think about it. Oh, they’re right. Oh, my God, I don’t have enough money. Yes, and if we keep focusing on that and not learning how to do it, we can. Solve the problem. It’s only going to get worse because, yes, the fiat currencies are going down, and it’s in Sadly, it’s cyclic. That’s economy Y. This is not. It’s not you. If you check and review your history, it has happened many times. No one taught us about that. That’s the problem. But they don’t prepare us for this.

Yeah, I mean, that’s pretty much true. But, from your perspective, what do you think is the biggest challenge we would have in this current time as entrepreneurs or people who want to do business or be financially free, and how do you think we would go about it doing that?

Well, I think as entrepreneurs, we need to be very smart in how we invest our profits, not to lose money. We also need to be very cautious about reading our audience and clients because people are usually scared and don’t want to spend money when they are scared. It’s a correlation to what’s going on. It’s like I’m not going to spend money on this if I don’t know what’s going to happen tomorrow, especially when there is context. That’s what’s happening right now in Argentina. There’s so much inflation that you’re like.

You have two types of people; money is losing its power. So, I will waste it and buy things before. It keeps losing. It keeps losing value, or I’m going to invest that money in something I know won’t lose value, so I’m going to invest in metals and things like that. as an entrepreneur. If you are in a business providing solutions, you must show your audience that. For them, investing in whatever you offer is a good deal, and I think it’s key to show why you are different. What is your differential in whatever you do?

There will be a lot of competition, and people are very careful about choosing what to invest their money in. You need to communicate your power or commitment with your clients; it’s a great time to work with your current clients. If you keep them happy, even if it is an anthem, no one will understand that you care about them. They don’t need to go elsewhere if you are part of their team. They will keep buying from you, and it’s my interest because it’s way easier to have a recurrent client than to find a new one in this context.

So, every single client, even if you have one, counts, and it’s time to create fidelity and transform your customers into raving funds. And it’s time to meet them halfway. Show them why you care. Show them. What are you going to do for them? Show them you are on their team and value doing business with them. I think that’s something for which we need to be very grateful for every single client we have. We are in a moment of marketing and experiences; we need to give them experience, and the customer journey needs to be very way; we let them know that we are very carefully deciding what they want them to experience with us, and that’s something that I will provide you with. No one else will give it to you because I care about you.

This is why, and this is what you’re going to get. The promise needs to be juicy. Because in a moment of uncertainty, people are very cautious. How do they use their money? We need to show them that this is the place, and that’s also beautiful about being an entrepreneur. You have the opportunity to provide a great service. You can give other people like you who are choosing you over thousands of other people who are not doing the same thing. Why you’re different, why you care about them.

A unique selling proposition that

That’s exactly what you want.

No, I mean, it makes sense that you have to be different from others and feel like it could be your grandma. It could be, maybe, your career as well or something that you have. To be different.

Yeah. And it’s not about being the first one anymore. It’s about being the best. And I mean, Google wasn’t the first search engine in the history of the Internet. Not even close. They did things differently.

But do you know there’s one thing I wanted to ask you if you could go back, like, and this is something like, I’m really curious, right? If you could go back, like, let’s say, in a time machine to the 10-year-old version of you, right? You could go back and give her some advice about, like, what about the economy or finance? Like you, could you advise on how to do things differently than you did throughout your life? Like, what would that be?

That’s a good question.

You could go back to time machine right now. And you could go back and talk to the 10-year-old version of you. What would you tell her?

I would tell her something I still keep telling myself is to trust your gut. Yes, knowledge is for the sake of knowledge without trusting your instincts and your God and believing in a bigger purpose. It’s just knowledge, not about, like, learning something; it’s about how you apply and use that learning.

In the context of adversity and where I grew up—a very small town in the middle of nowhere, I had the hunger to go out and see the world and see how things were different, and that was something that was inside me. Many people tell you things that sometimes shape your brain and make you scared of the answers to different things. I would say to learn things. It’s about learning things that are important to how you apply that knowledge. It’s more important.

So if you learn and you don’t do anything with that, learning with that is nothing. So I would say I would tell myself that hunger for learning would go there and do something—more than just learning, which is what I did. But I remember. Sometimes adversity or growing up in a place where the context is very challenging brings us down. But determination is key. So yeah, determination is key.

Determination. 

Oh yeah, you have to be determined, and you have to keep going. You know there will be so many setbacks and adversity, but as long as you’re determined and talk about it, you will succeed. Whatever you do

Yeah, it’s always very important to remember why you’re doing what you’re doing. And sometimes we forget about it. We get into the machine of doing things for the sake of doing them. And it’s like, OK, why am I doing this? Oh. Because for me, it is very important to let people know about things I learned elsewhere. Please bring it to my culture. And teach them about that. It’s what you’re doing, Cosmos. It’s like, why is this so important? Because you’re learning things that a lot of people don’t know. And you have, and you want to teach people.

Are you going to teach everyone? No, absolutely no. 

But those curious are looking for something different. We have an option, which is you, which is me. People do business and create things because they want to provide something different, and I think we need to remember why we’re doing what we’re doing when we don’t remember why we have lost something in the middle and need to start again. Because why? What? Please give us your passion.

Yeah, it’s something that I’ve talked about with my other guests as well. You have to know why. And you have to be passionate about what you’re doing. Otherwise, it doesn’t work. It’s just something that’s part of your being. You know, so.

Yeah, and passion. 

Passion is not rational, which is something in my culture. We sometimes have a lot of passion, but we don’t.

Fashion is not rational, and sometimes you don’t understand why you’re just doing it because you’re passionate about something you need. I think you need to find a balance between rationality and passion. But it would be best for both. To be rational and make rational decisions, sometimes you have to take risks. Take the risks you have. To be passionate about it because your brain will always tell you. Play safe; your heart will always tell you to go with it.

So it would be best if you found something in the middle, I think.

So, is there any project or work? That you’re doing right now that you want the audience to get a glimpse into

Well, I mean. As you said at the beginning, I do consult for business and scalability. I have done that for a while. If you think that you are in a moment in your company where you don’t know if you have the right people in the right seat or if you are through your business and you want to take it somewhere else, you need to have standardized processes and understand what’s the recipe that you want to pursue and replicate to scale it up without it. You can reach me on LinkedIn. I know Cosmos. You provide the information for your audience, and we can. Talk about it.

That was the next question I was going to ask you. How can the audience connect with you? Get to know more about what.

Yeah, I mean, you can reach me. On LinkedIn, where we can talk, I usually reply to all the messages there, and I am very passionate about helping people who are. Entrepreneurs, because at the beginning, I started doing this because I wanted to share with people, like I wish I had someone who could shortcut things for me.

So I didn’t have to learn the hard way, and now I’m trying to help people with some shortcuts, so they have to. You don’t have to. Do that on their own, and it’s a problem when you’re scaling up. If you don’t have a solid process, I have seen many companies implode. When they started to grow, they couldn’t do it consistently because they didn’t have clear processes for what they were doing.

So if you think you can, I can help you. Like that? Just reach out to me on LinkedIn.

Awesome. Diorella, I’m so glad that you took the time to do this podcast. Your value and your valuable insights into things are just amazing. And I hope you take the time to return to the show later.

Well, I love talking to you, Cosmos. I feel very honored to be here and talk to people, and I also feel like I learned a lot. From you, so. I’m grateful that you invited me, and I also want to take the time to thank you for what you’re doing with this channel and for all the knowledge that you’re sharing. I believe that it’s very important for Americans to learn about what you’re teaching. So, I heard that you’re doing that.

Thank you so much, Darrell. I’m grateful and appreciative. I want to conclude this show by telling my fellow extraordinary Americans, “Look, there’s something extraordinary about everyone, and we must awaken it and unleash it until next time. Bye for now.

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In this podcast episode, guest Martin Saenz shares his journey from meeting his wife in 2003 to achieving financial freedom and success in various entrepreneurial ventures. Initially realizing that corporate America was not their path, Martin and his wife pursued education through Robert Kiyosaki’s books and created a roadmap for financial independence.

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and young girls.

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