Social Impact Through Pro-Environment Entrepreneurship | Extraordinary America | Podcast | Kim Flick

Kim Flick is a passionate advocate for social and environmental impact. She has dedicated her career to fostering positive change for people, the planet, and profit. Passionate about cultural learning and consultative selling, Kim provides aspiring social impact entrepreneurs with the resources and guidance needed for success. 

A dedicated volunteer and co-founder of #linkedin local pdx, Kim is committed to leading purpose-driven events and travel teams. In addition to her professional pursuits, she advocates for the environment and actively participates in land conservation efforts. With her creative thinking, adaptability, and passion for positive change, Kim empowers individuals and businesses to thrive in an inclusive and sustainable world.

Highlights:

{02:40} Childhood Observations

{12:00} Introduction to B Corp

{16:00} Introduction to Social Impact Entrepreneurship with Gen Y & Z

{21:30} Definition and Importance of Equity in Business

{25:30} Considerations for Environmental Impact in Business – Green Washing

{34:00} The influence of money and lobbying in hindering progress toward environmental sustainability.

{37:30} The importance of equity and access in achieving the American Dream for future generations.

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Kim Flick Bio:

Kim Flick is a passionate advocate for social and environmental impact. She has dedicated her career to fostering positive change for people, the planet, and profit. As the founder of Mighty Epiphyte, a Certified Benefit Company, and B Corp certified entity, Kim leverages her business, certifications, and marketing expertise to help companies make meaningful impacts. 

Certified by the Institute of Equity-Centered Coaching in Leadership and Coaching, Kim excels in building strong relationships, leading projects, and driving teams to achieve and report outstanding outcomes. With a diverse background in large corporate expansions and startups, domestic and international, Kim is a Growth Wheel Certified professional known for her profound generalist approach and commitment to local community support. 

As a Business Advisor and Facilitator for Business Builders at SBDC and Global Trade Management at Global Trade Center, Kim is dedicated to weaving equity and social enterprise values into every aspect of her work. 

With a passion for cultural learning and consultative selling, Kim provides aspiring social impact entrepreneurs with the resources and guidance needed for success. Specializing in B Lab Assessments for B Corp Certification and Benefit corporations for Good (BCFG) assessment, Kim excels in business development, leadership, and marketing, driving business improvement and social innovation missions. Certified as a Projects for Good Consultant and an Acumen Human Centered Design for Social Innovation student, Kim builds strategic partnerships and solves complex problems with a keen awareness of cultural nuances. 

A dedicated volunteer and co-founder of #linkedinlocalpdx, Kim is committed to leading purpose-driven events and travel teams. In addition to her professional pursuits, she advocates for the environment and actively participates in land conservation efforts. With her creative thinking, adaptability, and passion for positive change, Kim empowers individuals and businesses to thrive in an inclusive and sustainable world.

 

Connect with Kim:

Website: https://www.mightyepiphyte.com 

LinkedIn: https://www.linkedin.com/in/kimallchurchflick 

Welcome back to the show, my fellow extraordinary Americans. For today’s guest, we have Kim Flick. 

Kim is an entrepreneur, consultant, advocate, and business coach. She founded Mighty Epithet Consulting LLC, a benefits company specializing in benefits consulting, measuring, scaling, and reporting impacts, and Guiding companies through certifications and transfer and impact in product marketing. The company has also been involved in creative branding and more for entrepreneurs, social innovators, and nonprofits. 

Kim guides companies through or completes B lab assessments for B Corp and provides marketing support for several entrepreneurs and small businesses. She believes that much good can happen when businesses are an active voice for people and the planet. These are impacts we can make and strive to improve upon.

At mighty epithet they advocate for and support social impact entrepreneurs, providing them with the resources and information they need to succeed in business while measuring, improving, and recording their impacts. She’s an extraordinary American, and I’m glad and honored to have her on the show. Kim, are you there?

I am. Thank you for letting me be here.

Thank you, Kim, so much for doing this podcast with me. I’m grateful. So, Kim, I know you are an advocate, and you’re into entrepreneurship and social impact entrepreneurship. Can you tell me and the audience more about yourself, your background, and how you got started?

Absolutely. As a child, I noticed there are good things people can do for the world and bad things that people can do for the world. But it was very vague, and I grew up overseas as I was growing up. I grew up in Holland, Belgium, and England until I was 13, then moved back to the United States. And during those travels and living in those countries. I was embedded in nature a lot. We lived in small towns and villages, and I loved being outdoors.

When moving back to the US, I moved into a small town and always had to have a job as a kid. So, I was doing two things in my life. One was working because I wanted to and needed to, but the other was being in nature as much as possible, which led me to become a biology major. 

As a person going to university then, I didn’t know what I would do with that. However, a part-time job took me into medicine as I was earning the degree, and I became so enamored with medicine because it was biology training. It was interesting, and I got into the corporate world of medical sales. 

As someone who had never considered being a businessperson, I was very exposed to business, running a territory, running a district, and being like an entrepreneur within a company. I thought about how great business can be, and we’ve all seen bad examples of how business can be. It cannot be for good sometimes. 

But I also saw the good in it and was inspired through the years as I went through business. I was. I was extremely fortunate to get business training and to work for a company that helped me get an MBA; I had this layer of this biology major who knew nothing about business and the science part of learning about business. And during those times, I was also inspired to go to company leaders and say, hey, can we do better? In some of these areas, like waste management with our energy. Talking with, talking with people, and this is before sustaining. Was really. A word recycling was. It was being done but not thought about, and the terms social impact or environmental impact weren’t even part of the lexicon. 

But I was seeing how companies could be created. And some leaders took me up on it, and we created some programs, and some were like, oh, that’s just for another day. But it still kept me inspired. Unfortunately, I worked in an industry that had massive layoffs in 10 years, and after being laid off for the 4th time, I decided that I needed to do something else.

So, I returned to school and discovered a certificate in social impact business. The business of social impact is like this: I’ve been thinking about it for most of my life, but nobody has ever named it. 

And I was so grateful to have the certificate for two years. I went to school with the certificate and came out of it with the knowledge that there’s a name for it, that people are thinking of business as a force for good. And there’s this thing called B Corp. 

As a student, I was part of a team that worked with companies in the Portland area to help them certify as B-core companies. And I was smitten. When I graduated, I decided that this was what I wanted to do. I liked it so much that I created my company, mighty EPA, to continue doing that work. The company’s name comes from this biological background because an epiphyte is a plant. That is like an orchid or vermilions. They have air roots, and the metaphor was that. They. Create something beautiful. And they’re hardworking, and they need a support system, and they make their company, they make something beautiful out of thin. Air. 

So that is the metaphor for The Mighty Apify consulting, and that’s what I started to call it. Mighty Amplified Consulting is certified. Encore and benefit corporations for good, and I support 1% for the planet, environment, and society. Social impacts by helping companies be better at looking at their impacts, aspiring to greater impacts, and measuring those impacts. I will report them and help companies certify if they wish. But the biggest thing I have empathy for is that people running a company are busy, and running a business is.

And it’s also important to be profitable. Sometimes, they want to make greater impacts but don’t have time. So, I help carry the time burden and help them with efficiencies so that they can get the impact part. Dialed in, as well as their business acumen to become the company they want to be. 

And one of the reasons that drives. A Nielsen study says that 2/3 of consumers globally are willing to pay more for products and services when they know the company has strong values. I want to help those people find these companies to find you. If you’re listening, it doesn’t always have to be about even paying more. Have them pay the same amount as a competitor, but the whole thing is having people find companies with good values because that will help make the world a better place.

This is amazing. And, for the audience’s sake, I wanted to ask you, can you tell me and the audience a little bit more about social impact entrepreneurship in general? Because there is a conception of entrepreneurship and business, right? Which is just like for profit. 

And then there’s the concept of nonprofit, which is about making an impact, but this is somewhere in the middle: You’re making profits, but you can also do good for others and make an impact. 

So, can you tell the audience a bit more about this concept?

Yes. And I think there are a couple of buckets to consider. One is the social impacts, but there are also environmental, political, and employee impacts that are internally and externally facing. I made a Venn diagram for a blog to think about whether the product or service is making an impact. Suppose you’re volunteering and philanthropy; you usually make an impact. That’s, yes. And then, is it global, or is it local? 

And where do these things come together? So that’s an overarching way to think about impact. The 1st is the companies with the product or service that has an impact. That could be. Some companies are, in a way, electric cars. They are products that, once they’re made, have 0 emissions. That’s an impact. 

So, the product itself is doing something good, and we could argue about the manufacturing of cars. But when it comes down to it, 0 emissions is doing something for good. So that’s a product. But what else is that company doing? How are they supporting their employees? What are those impacts? How are they supporting the community? What are those impacts? 

How are they supporting the environment in addition to 0 emissions? That’s an impact on thinking of things along that line. How? There’s another way to think about it: Some companies are necessary and do things that are not impactful in and of themselves. 

For instance, there’s a company that I love that does auto mechanics. And oil changes. It’s not the kindest environmental service. It’s a necessary service. You know, keeping our cars in good shape. And yet, this company is a B core company doing something that has been historically. It is probably more harmful to the environment than positive for people because it keeps our cars in good shape. How are they able to be a beacon core? Part of it is doing that service of auto mechanics. The best way that they can find environmentally. 

A quick question: for the audience’s sake, can you tell them more about what B Corp is? Because I think a lot of people have heard about C Corp and LLC, but they have never heard of the B Corp concept.

Yes, B core stands for benefit corporation. Benefit corporations and B cores are certified by a third-party objective standard, so it’s like taking an exam. That looks at the impacts that a company is making, and a third party assesses that. 

And it’s based on point scoring in buckets of environment. Social community customers are things of that nature, and it’s a way to say things. That a company is doing what they say they’re doing. Social impact is about the social part of the community and within a company. How employees are treated, how customers are treated, considering stakeholders and the good that is being done through those types of relationships, what’s being given. And then there’s an environmental piece. The reason this overlaps is because. We all need a good environment to survive and thrive. 

So, considering that doing good in the environment doesn’t have to be separate from community and social, environmental impacts can also be good social impacts.

So, these are the core standards that companies certify, and when they are granted, their certification is before. It runs for three years, and then they have to recertify. So that whole time, they’re actively measuring and looking at their impacts, reporting them, and looking for ways to make even greater impacts, and being measured by an outside party. 

So, it gives consumers confidence if it goes back to what I said about wanting companies to be found and being AB core. It is becoming an increasingly more recognizable certification standard, and it’s also an online directory that you can go to, corporation.net, and look up companies by city, sector, and product.

There are ways to do that. Some benefit corporations for good in the US and several other states. That is another way to certify with an objective third-party standard based on those same things. What are you doing? Profitability matters as well. It’s also about running a good business, but it’s about thinking of how to run it, making the best positive impact on the world, and not making as many negative impacts while running a business.

So, Kim, you’re going back to the example you’re giving of the person with the oil and change company that was historically like, you know, oil. It doesn’t run well, right? So, how did they get certified in the first place?

I’m not privy to them. They’re not a client, but it’s because of what they do in and for the community with and for their employees with partners and measuring those good things they do. Some of it philanthropy and some of it is, you know, employee benefits. Looking at how they’re doing there and with the community, it’s where they are showing up and being able to measure it. So, it’s what’s within the business and what is outside the box.

Kim, one of the main reasons I wanted to get you on this podcast is that our generation, the Gen. Y and Gen. Z generation, is very environmentally driven and wants to make a lot of social impact. But often, they have a limiting mindset regarding entrepreneurship and business and how.

Can you be profitable and make an impact? A lot of it has to do with the understanding of equity. So, could you tell the audience more about how that is possible and all of that?

Indeed. I’ll start with profitability. First, it is imperative, I think, as a business advisor. I also advise emerging businesses and people who are starting a business. And it still comes down to you. It is understanding your metrics, profit and loss statements, and finances and making a profitable business. So that needs to be bedrock no matter what because, eventually, an impact business losing money will not be. An impact business? 

And we just don’t run that way. But businesses or goods still need to be strong. Business profit margin businesses. And with that. Looking at where the impacts can be made, often it’s with partnerships with nonprofits. I also look at it because my company is a service company. I cannot make big environmental impacts, but I will support the ones who can. 

So that’s one way to think about it: where do we support, through volunteerism and philanthropy, those who can make strong businesses and our strong impact? However, the other thing is always to consider profitability. What are the impacts of a company currently doing? 

And how can those become more efficient? How, and this is what I’d love to sit and work with companies about, is examining those and seeing the forest for the trees and being an outsider who comes in to partner with the company and says, this is what I’m observing. What do you see? They are doing what they can because it grows when a company is found for its good work and more customers come in. That profit margin is needed to make greater impacts; that’s why it’s a journey. It isn’t just one thing for a year; we’ll always make the same impact yearly. It can grow as the profitability grows and hopefully bring more customers to you because they’re looking for you to make those impacts. 

But the other thing that is not talked about as much is. It can get tricky. It can have an impact on what you are putting in. Say it’s a donation. What is the output? Donate the money goes somewhere. Somebody gets something that’s an output. But I don’t think we talk enough about the outcomes, and that’s where equity comes in.

Much of the focus is on human-centred design, which is important, but we must also consider equity-centred design. It isn’t about assuming what someone needs and where to put our money, resources, and time. However, trying to find out through good due diligence is from the receiver’s point of view. What did they need? What would be best for them without assumption and then being able to make that in? We packed and tried to measure as well as possible. 

What are the outcomes for those receivers? When making impacts, it’s usually for someone else, and that someone else could be in the environment. It could be wildlife. It could be trees. Maybe water and in the community. It could be access to wildlife shaded by trees and clean water.

So, they’re not always inseparable. We can think of these as buckets to make impacts, but they affect someone somewhere. So that is my goal, and one of the things I think about constantly in improving myself and my thinking and working with my own company is working with other companies to ask these questions and have some deep thought about where the equity-centered practice for what outcomes are we making with our product or service? Philanthropy or giving, globally or locally. And really, think of everything that way and then be able to measure it.

So, Kim, I know you mentioned wildlife and everything, and one of the things I wanted to ask you about this is, yes, we have to focus on equity. But let’s say somebody wants to start a business right when it comes to, like, when it’s connected to, like, the environment. And biodiversity. 

They wanted to connect it in a way that is good for the environment, but they also need to create profits, and they’re new to this, to the industry altogether, and to social impact entrepreneurship. How would you go about advising such a person if they’ve never been in this space before?

Yes, I think it depends on the sector and the type of company. Still, there are several ways to think about the environment, and that is what we as individuals in that company impact on the environment, both positive and negative, like how much driving we do, how much remote work we do, and how. Much. Is there manufacturing involved? How is that? Done things of that nature. And that’s controllable somewhat within the company. Then the other question is? Say you’re manufacturing clothing or backpacks or something like that. What is the source of the materials, and what does that look like? And there’s. You can buy it.

Polyester anywhere. But is that good for the environment? Generally, no. We know it isn’t where the manufacturers are doing it. Really, environmentally focused. And you are manufacturing of materials. 

So that’s one way for a manufacturing company to think of what? It is my source. What does that look like? For service-based companies, it can. It’s not nearly as much because service is a brain trust, so it’s. It’s about giving, donating time and money, and supporting others, including their clients. I make the greatest impacts by helping a client make greater impacts. That’s how I do it. And then, I support nonprofits who make impacts that I can never make alone.

So, it’s thinking about it in those ways. That’s why working with consumer goods and manufacturing companies is also important. It is challenging and fun because it’s amazing when we sit back and consider everything down to the source. 

John Oliver did a really good YouTube video about chocolate. It’s on a YouTube program about chocolate. He talks about how many people love chocolate, and then he takes it down to Are you considering the source?

And a couple of core and emerging B-core companies in chocolate take it, too. Knowing. Where the being comes from, how people are treated, who is hired because they shouldn’t be children, and being able to take it forward every step of the way, consider the negative impact. How do we avoid it? How do we still make chocolate with a positive impact? 

So, it can become a very deep question, but what is this? We bring it to is. What is the equity? Who’s being harmed? Who’s being helped? Who’s being left out to get chocolate to consumers? Do you like chocolate?

So, Kim, like I, grew up in the Middle East for a long time and several years, and over there, the main thing they sell is oil, right? Then, it includes oil, petroleum, and all of these products.

Yes.

And most cars right now, all across the world, are using this. But one of the greatest revelations I had during my time there was that money runs the world, right? Because oil is so profitable and because all the cars use it.

So, they have all these companies with a lot of money that are lobbyists. The government is creating these signed so-called scientific articles that promote. It looked like fake science articles promoting oil-related stuff, so my question to you would be, how do you create a sense of morality and like?

A pro-environmental kind of thing that is based on reality when you have all this, this, this, this other side, this anti-environment side that is just publishing all this fake stuff for the sake of making money, because, in the end, it’s all coming out through profits, right?

So, a term came up about 20-30 years ago called greenwashing. And that is the antithesis of making positive impacts. It looks like the company is doing well with its marketing. But it’s kind of washing over that they’re in negative impacts. 

That’s a buyer beware. This is a big issue because. There is not one I can solve in a podcast or even think about without discussing it with many people. But what you’re saying is very real, that there are motivators. And some of it is money. And that will probably continue for a while.\ 

So, I put my optimism in all the companies, saying, OK, we know this happens sometimes. You just can’t fight against it but work around it to run our daily lives and businesses in ways. We do better where we can control it and help the organizations that can do much good. And try also to think because it’s easy to compromise, right? And there’s, for instance. I love to travel. Air aircraft travel and car travel have a negative environmental impact. Will I stop traveling? I Can’t.

But will I consider minimizing that as much as possible and then find ways to offset that by doing something good somewhere else that becomes part of it? But the real thing is being honest about it, and that’s why when we talk about impacts, it’s about examining, improving, measuring, and reporting impacts and being honest about them. That may not be so good. But thinking about things like airline travel, what if airline travel stops completely? There would be a lot of people out of jobs. Where do we balance it? What I hope. And what we look to are innovators for the future. We want to make some of those things better environmentally and socially and reduce the negative impacts through innovation, but still, because it’s unrealistic. To say we would stop airline travel, see. So that’s the big picture.

So, Kim, this is one of the biggest topics of like my generation, like the Gen Y generation and also the Gen Z generation, is how do you make, how do you make environment-friendly things like you know, like emissions and all that stuff and also cars and air travel. How do you make an environment friendly and profitable? 

Because the greatest thing that’s stopping us from getting to the new. An era where we are in tune with the environment and also creating social impact is the profitability factor, and this is just a ******** reality. 

Even if you go, even if you look at government, like you look at the Green New Deal that was tried, that they tried to propose a few years ago, and then you had heavy opposition. They came down to profits and the economy. 

And then I feel like the only thing that can solve this is what you are talking about social, social impact, and entrepreneurship, which is pro-environment friendly. Where you’re creating, looking into equity, you’re looking into profits, but you’re doing it sustainably. What our generation and Gen. Z generation is asking is. How do we do that?

The big question is, I will just dial back a little bit. Because, just since I was a kid, and then, you know, going up through school and college, I’ve always been pro-environment and trying to do as much as possible, and they’re, you know, your generation and others are.

Every generation is doing so many wonderful things and talking about it. Happy to have the help. And move it forward and have more voices. But even those from. A while ago. We’re. I was still rallying and doing as much as possible. It. There are two ways to do it. One is to support the companies. Who is doing the best? It is possible that they can and are making innovations simultaneously. I’m very optimistic because there are clean tech incubators where companies are developing new ways of doing things, and tech also means everything from aerospace to laundry detergent. The other thing is. I was helping each other and how we lived. An example is I ran an experiment last year. I am cleaning supplies in my house. It is personal, and I tried to find companies with zero plastic. I found three, and as I was getting rid of everything with plastic, I would alternate between doing laundry and cleaning and doing things without telling anyone. 

And I was trying out these different products. Nobody noticed, nobody complained. Nobody said the clothes are suddenly dirtier than they used to be. Once they removed all the plastic bottles, I revealed three companies and three products I liked. And we’re going to go to them now. My cleaning supplies, laundry, and cleaning are 100% zero plastic in my house. If we talk to each other about that and say you can do it too, it doesn’t cost me anymore because I. 

I also looked at the cost of it. Trying to do that in food is a bigger challenge because no matter how much they go to the farmers’ market and buy and bring my bags and all those things, they’re still plastic, and I was just looking at plastic. Then there are other things to consider, like transportation. This is when it comes to knowing the source of your actions. Where are your supplies coming from? 

So, think about where you live and how you want to live, and then take that into a company, but also tell others and let the ripples go out. And one of my tricks is for gifts. I started with those products that I found that are 0 plastic and now give those gifts to other people to get them started on it. 

So, they can try it, help people think it’s their idea, and spread the word on social media. Really. Challenging ourselves first is a good way to do it, and then choosing those companies. Those who aspire to do well and help them do well are the ones who already are. Then there’s another thing, and that is through policy.

One is to write letters to companies doing things you don’t like. And saying I’m not going to support you anymore. But get your friends to do it too. Get your colleagues to do it. Get your suppliers to do it, and then the third thing I found. 2023 because of the landmark case with Montana, when our Children’s Trust 1A case for the children of Montana. Could, with an equity-centered lens, include children from the tribal nations in Montana, and they want a case to say that these children deserve.

Clean environment future. That organization is doing something environmental. They’re doing something for human rights, and they’re doing it through policy and law. So I can’t do any of those things but can support them. 

So, this is the other way. We get to make improvements to notice those things and recognize their powerful negatives. But they’re also powerful positives. So, how do we get together behind the powerful positives? We find out who they are and support them.

So, Kim, a story came to my mind, as you mentioned, especially about policy. And it was about Nikola Tesla. So, it was about 100 years ago, right? He was getting back by JP Morgan. 

And so apparently, he had this energy model, like pro-environment, frontal energy, electricity, and right, and it would not require oil or diesel or anything like that. And then JP Morgan stopped backing him because he feared that if he backed this endeavor. Then, the companies that the companies would not. Be able to make a profit.

But the point I’m trying to make is that many innovative ideas are out there, and people want to implement them because powerful lobbyists and companies see that this will harm their profits. 

They’re going to try to stop these ideas from flowing through. Many people have ideas for making this world a better place, having an impact, and doing biodiversity. Still, they cannot do that because of financial backing or forces like that. I feel there’s a threat, but I know we talked about this, and that’s why this is such an interesting podcast.

Yes, indeed. Well, and you’re right. Knowing history is also important because there are so few trains in the LA area because of the early industrial revolution. People realized that money was in cars and tires. 

So, you don’t want to have trains because you want people to drive riding cars. And tires are. And the story of diesel, the man diesel who invented diesel. His whole goal was to help small rural farmers with cleaner energy, that was his whole goal. It was taken up and militarized, and the story is fascinating, and it’s worth knowing that history. So, what are you talking about regarding what’s happening now? It has been happening over time. And it’s right.

And so, part of it, I think, is to keep the optimism to know who to vote. Or. Which can be difficult, so we rallied together and did our best. But I’m in the same boat as you. Are. It’s it. It is frustrating and sad sometimes, so I just look in and support the companies trying to build some power because of some wins. And. That’s. That’s all I know right now, but what I would like to do is learn with you. How can we make greater progress? We’re all on this journey together, and I don’t have all the answers to that big question. Those are political questions of who’s being supported and where the money is. That’s hard to fight. That’s been looming for decades, maybe even centuries.

I mean, Kevin, yeah.

We can make changes together, but we must work on them together.

On a national scale, right? This is on a national scale, especially when Gen. Z and Gen. Y ask, what will the American dream be about? Right. For them, it’s about a lot of financial freedom, but what is the vision for America? A lot of people differ in that. 

But in your opinion, from your background as a high impact, like a social impact entrepreneur in a poor environment, what is your vision of the American dream? For the future of this generation and future generations.

I can say from my opinion that I am the direct descendant of an immigrant. So that’s why I lived overseas: my father was from the UK. And. What I think is the American dream is equity. What I mean by that is equity in housing, equity in businesses being financed, and equity in education. And equity is different than equality. Equity means who needs more and being able to bring people up. I would like to see where the generational wealth we talk about is available to everyone. And. That would be. The dream that I hope everyone will get is equity, which will give them access and support. Not just a few people. And that’s what we need to work on.

I agree with Kim. I would like to add that, at least for the current Gen. Z generation, a lot of them are like they want, they’re more entrepreneurial, they’re into creating a positive impact, and they’re also pro-environment, right? This is the prototype, the archetype for future generations, but ultimately, it comes with anything right there. Is there a present? 

The future has to fight with the past; there is always the old era and the old way of doing things, and it’s very rigid. It’s stubborn, right? And they’re not going to give me their like. They’re fixed in their ways. They want to do things a certain way. 

But then there is the new generation, and then there’s the new era. Like, there’s a new way of doing it. Things, and these two these. The two Americas ultimately have to resolve and come to a common conclusion: we cannot. Hold on to the past, where we have to go to the future, but at least for me, that’s how the American Dream will play out.

No, I think so. And I think working together and having that innovative mindset is a big part of it. Every step of the way, look at how we are doing, whether we are making progress, if that progress is good, and what the inputs, outputs, outcomes are, and how we can. We build on it.

No, Kim. Which brings me to this question. I know you. You told us more about your company’s mighty epithet and its meaning. But can you tell me what events finally led you to create the company for the sake of the audience? Can you tell me a little bit more about this?

I created it because I was so enamored with doing B lab certifications as a student at Portland State., I was hired for a digital startup, a tech startup, and I wanted as I was starting to hire people with my boss. Initially, I wanted this to be a big, core company. We can do this, and sadly, the company only lasted six months because there was. No money. 

And it was rather sad. But I created my company because I wanted to give the people—we’d hired most—developers a place where they would never have a gap in their resume. They could work as 1099 under me while building my company to do full-service impact support and core certifications.

 It grew from there, and it’s now increasing to the point where, in 2024, I am not only doing my one-on-one consulting, which I will continue to do, and helping individual companies, but I also help train employees. I work myself out of a job. I train them, prepare them for core certification, measure the impacts, and write reports for their company. 

But also, a cohort model where I can bring businesses together so they’re learning from each other and making connections where we’re building understandings and basics of strong businesses, but also getting into the mission vision values and what it means to start measuring reporting impacts and give them the tools as a group, and I’m calling that the mighty impacts continuum. Because it is a continuum, you don’t just become, be core, and stop thinking about it because not checking a box means saying this is a journey, and we’re constantly motivating ourselves to do better and keep looking. To keep thinking… to ask the equity questions to ask. How are we doing constantly? It’s like it’s constantly checking in, which is important. That is why they. I chose the word continuum because it is like a journey. I’m optimistic because the more people and companies we meet doing these things, the more we feel propelled to go forward together.

Nice, Kim.

And I think that’s terrific.

Yeah, that’s amazing. And I support your endeavors regarding this matter because it is so important. It’s not only about creating profits. You have to take care of the people around you and know you’re in tune and harmony with nature. 

You’re also doing something for the good of humanity. Ultimately, that’s what we’re here about. Entrepreneurship and business ultimately involve learning the service—the reality of serving others, right? It’s not just about the money; it’s about it. It’s ultimately spiritual in a certain light. 

I love that. I love that.

Ultimately, everything is spiritual, like we are. We’re going to a higher level of attaining ourselves with our nature and harmonizing with God and his laws, and doing that in an environment-friendly, social-impact way is the entire point, you know. Still, you have to do it in a way where you earn a living. 

You’re financially free, which is perhaps the ultimate lesson we can learn.

I concur. Well, it was said.

And Kim, are there any other projects you’re doing besides this that you’d want the audience to glimpse?

I am. Behind me is a photo of where I live; it is a forest my husband and I are actively regenerating. Learning it goes back to my being a biology major. It’s, you know, coming out with joy, and we have helped find a grant from a conservation district that’s helping us build out the riparian area. That is an area where there’s. Water. It’s a pond and a stream. And. To help it be better for salmon habitat, we must work with neighbors in that way and do our best to create a better habitat by understanding what nature does there and helping regenerate that land and that soil. 

And my goal is to try and do that more through time. I get money and profit to buy land and do more of this as I can, but right now, this is a start, and it feels. Really. Good. And we can all do it, even in our backyards, painting, planting native plants, and bringing them in. Those plants that attract pollinators do not have as much lawn and are more diverse, which is amazing, but you can see them in your backyard. When things are going well, we can all contribute something.

That is big. No, I mean totally. I had a few roommates back when I was in Austin, and one of the things we did was plant a garden in the house’s backyard. And it was interesting. They did most of the planning, but I was just helping financially with the seeds and all that stuff.

That’s fantastic.

It. Yeah, ultimately, it just keeps you in tune with nature. It’s also a good thing to do in your spare time. But Kim, how can the audience connect with you and learn more about you, your work, and everything you do?

My website is mightyepiphyte.com; that’s the best way to connect with me. I’m also on LinkedIn as Kim Aldrich’s flick, and Mighty Appetite is the company page. Those are the two best ways to contact me.

That is amazing. Kim and Kim, I’m so glad you took the time to do this podcast with me and raise awareness about social impact entrepreneurship with the Pro-environmental stats. You know, because this is probably the future of America and the world. We have to enter this new era. Otherwise, if the environment is gone and we live a self-centered lifestyle, that will also lead to the failure of our civilization. 

So, I’m really glad about what you’re doing, and I hope you take the time to return to the shorter, later time.

I would love to, and I appreciate you. I appreciate your time, energy, optimism, thoughtfulness, and deep questions. I’ve truly appreciated it.

Thank you, Kim. And I want to conclude this episode by letting my fellow extraordinary Americans know that, hey, look, there’s an extraordinary within every one of us, and we have to awaken it and unleash it until next time. Bye for now.

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