Welcome back to the show, my fellow extraordinary Americans. 

For today’s guest, we have Talia Jacqueline. Talia is an entrepreneur, speaker, investor, and business and business psychologist expert. She’s the CEO of Visceral, which was established in 2016 to help business owners and their teams bring words to life and bring life to their companies. 

An expert in business psychology and communications, Talia has worked closely with entrepreneurs and leadership teams to create positive company cultures, increase new client relationships, and put an emphasis on ownership from the bottom of the torrent flow right to the very top. 

Focus across 3 proprietary programs, the CEO, owner, the ownership team, and entrepreneur Visceral provides a path to success for companies of all shapes. Talia dives deep into the intimate connection between psychology and communication, and she has spent the last several years cementing those bonds through visceral working with business leaders, entrepreneurs, and their most valuable team members. She has helped companies generate the recognition, traction, and growth that they deserve. 

Talia is what I would call an extraordinary American. And I’m. Honored to have her on the show. Talia, are you there? 

Yes, hi. Thank you so much for having me. 

Talia, it’s great to have you on the show. So, I know that. I know that you’re an entrepreneur, investor, CEO, and business psychology expert. Can you tell me in the audience a little bit more about you and your background and how you got started?

I would, first of all, I’m just so happy to be here. I’ve listened to a few of your episodes and it’s just such an honor. And I’m very connected to the mission that you have. So, thank you again for having me.

 I would say that the biggest influence on me at a very young age was actually my mother. She’s a single mom of four girls, of which I am one. She really showed me what entrepreneurship looked like at a very young age, she was basically the breadwinner of our family, and when I was in my second year of high school, she was basically working about three or four jobs. She would come home in the morning just to take us to school. Leave during her. She would use her lunch breaks to pick us up, and it was just pretty crazy. 

And one day she came home, and told us that she was leaving all of her jobs and she was starting a web design company of which she knew nothing about web design at the time. It was one of those “How are we going to eat” types of responses? 

But she had grit and still does and would basically work until like two or three AM, and I definitely Saw her struggle a lot through it, but all the while she was just super positive, so I’d say she was one of my biggest influences and by the time I got to college. By my freshman year, I was already in an entrepreneurial mindset where I didn’t want to go down a traditional path. I just wanted to carve my own and do something that really mattered to me, so I really want to trace it back to my mom. She was a really big instigator in my decision to become an entrepreneur.

I mean, it’s really interesting that you say where because a lot of times entrepreneurs ask this question of “How am I going to put food on the table”. Your mom not only had to deal with taking care of kids, but she’s also starting her own business. And that’s like one of the hardest things to do, and it’s something that, like a lot of the audience, wants to know, how can that be done.

But I wanted to ask you. Like so in your evolution and your entrepreneurial journey, you mentioned at one point to me that in college you went through certain events that helped evolve the way you saw entrepreneurship. Like, can you tell the audience a little bit more about that?

Yeah. 

So, I first started entrepreneurship as a freshman in college. I was babysitting because what else does an 18/19-year-old girl do to make money? And that very quickly turned into an after-school care program. So, I had a company called All-in-one and it was literally after-school programs, winter camps, and summer camps. And I was basically doing it all and that was my first start to becoming an entrepreneur and it was very difficult managing that. And I was a double major at the time. 

So, I was studying psychology and I was also very personally interested in trauma for my own needs and reasons, and that’s when I really, I think rubber hit the road. I was almost truly burnt out on 19/20 for personal reasons and also just for the level of exertion that I was putting into this business. 

For context, this was in Manhattan at the time in New York City, and this childcare program, I couldn’t afford a monthly space in downtown Manhattan, so I would literally pay for it.

It’s pretty expensive. 

I would pay for a space by the hour. And I would drag all this kids’ equipment from my door 129th St. to 27th St. every single day. And it was just exhausting. And so, I think going back to your comment on how you are going to put food on the table for a lot of people, entrepreneurism starts from a true need for money in a place of scarcity. And that was definitely what it was for me at the time. And sometimes it’s more than that too, but. It was really challenging to keep up with both.  

so rubber hit the road and I basically had to stop and really start to take care of myself, which is a lot of what I see in entrepreneurs too. At the time, I was really studying trauma and I learned this concept called Post-traumatic growth or sometimes you go through something traumatic. And you’re really crippled by it. 

And unfortunately, that’s the case for so many post traumatic growth is a really interesting disguise of trauma, where instead of it being expressed through pain and shutdown, it’s expressed through a type of control being an entrepreneur, building a business. 

And so, I really identified with that at the time and that’s where I started to really study trauma therapy and it opened up an entirely new world. That essentially led to a visceral company today.

Wow, this is really interesting because you know. You had to put you thinking about finances on an hour-to-hour basis like it was almost like a paycheck-to-paycheck kind of thing. And a lot of entrepreneurs have that fear. “Well, how am I going to put food on the table?” Like, what is your thought process at that time and how are you going to, how are you going to do a company while simultaneously? While it’s in the moment like it would cause a lot of stress to move.

It really did actually cause us… It caused a lot of stress to the point where I couldn’t manage it. So, when I was about this was 2015, I was in my early 20s, and man, I had to actually face myself because sometimes it’s like it’s so easy to get so wrapped up in the business and making money a part of it and the survival element. That’s your life for a long time. But I was really forced to look at myself and all of the issues I was experiencing, the burnout, the stress, and the lack of self-esteem and self-worth that I had at the time. 

I really was truly forced to look at that and that actually sparked a whole new path. Hold on. It’s not about the business that I’m building. It’s about me as a person. Who am I? Business is just an extension of me and however, I operate, whoever I am, wherever my psyche is. That is basically going to be. The beating heart of the company. So, it was my turning point. I was about 21/22 at the time.

That is interesting Talia. But from your perspective, what is the biggest obstacle that you had or the biggest challenge you had during that time? And how did you overcome it eventually to where you are now?

Yeah, I would say it was me in a lot of ways. I had experienced, you know, everyone has their own personal challenges in life and mine ran pretty deep around just trauma in general. And I really got to a point where I had to face myself and I had to face my challenges and my personal experiences that were actually debilitating what I wanted to create in the world, which was ultimately to just help people at the time, was to help kids, but there’s always a very big part of me at the beginning of my entrepreneurial journey of wanting to actually help people through trauma. 

It’s that, you know, the thing about coaches, if you will, where a lot of the time coaches become coaches because they go through something so difficult and overcome it and then they want to share it with the world that’s where I was at the time around trauma therapy and really at the time it was motivated by not really believing, like really not being able to stand and stand for The fact that people go through really traumatic situations and then have to spend their whole life or 20 to 30 years in therapy to overcome it. And that’s a really big part of your life. It’s a huge chunk of time. And so that was a big drive for me. I did not believe that it had to be that way, and so it really just motivated me to look for unconventional forms of therapy. 

And by the way, Cosmos, that was what I thought I wanted to do. That was like, this is my mission in the world. I’m going to help people overcome trauma. And after doing that for about a couple of years, the mission evolved, and we can get into the reasons why. But it’s funny how sometimes what you think at the very beginning of your entrepreneurial journey is … actually changes and evolves as you do. So, I just find that really fascinating. If anyone relates to that.

Yeah, it’s really interesting because a lot of times when we think in our early 20s, like when we’re just starting up, we think we want something. But then as we grow as a person, as we grew as Human beings, we realize that what we wanted then is no longer what we want now. Like our vision gets bigger and it’s something. 

But then the strategy and the tactics to get to that Is another matter, I think a lot of people, they are, they’re still stuck in the past where they have this vision that they had a long time ago and they’re still… and they’re not able to get past that in and evolve to the next level. And that’s kind of what the entrepreneurial journey honestly is like. It’s all about evolution and it’s mostly like people think it’s all about money, but usually it’s about who we are. And as we grow in our mindset and our abilities, then the money naturally just comes, you know. 

Yeah, it’s really true. I really, really believe that. And even going back to your earlier just or even just your mission around the American dream and what it means to be financially independent today and thriving today.  

I think that’s a very big part of what has gotten lost in our society like the dream. Just I would say and is understood as being extremely financially wealthy and well-off and basically just having all the money in the world. It’s a very consumerist mindset versus a creative mindset of what’s the value that you’re actually going to add and how do you, how do you get to a point where you can add value? 

If you really think about that, everyone goes through their own challenges and I think I really believe pain is a catalyst for what you can create in the world, but you’ve got to get to the other side where you use it as that and you focus on creating value versus just consuming value from others.

It’s really interesting that you mentioned that pain is a catalyst because a lot of people are afraid of pain. They want to run away from pain, but according to some thoughts, you know, these are mostly religious or spiritual thoughts if you can. It’s usually Buddhist and Zen type of thinking, but if you basically, I can embrace and accept the pain. And then just flow and then you learn from it, it can actually be used as, as you said, a catalyst for greater growth. 

Yeah, that’s your greatest resource, actually, they’re if you understand how to relate to your emotions and you understand what your emotions actually are. One of the most profound things that I learned around this time of my life that we’re talking about was that every single emotion has an opposite. 

So, there’s duality in everything, right? So, where there is everyone knows anxiety and excitement like you’re nervous and excited. It’s the same emotion. It just represents itself differently. The same is true for every emotion and one of the things that were brought to my attention, and this isn’t a lot of books, it’s in a book that I would recommend to anyone it’s called The Artist’s Way by Julia Cameron. Even she talks about this, where anger is the emotion that most people want to run away from. Being an angry person in society is looked down upon. Anger and passion are the same emotion. 

And so, if you understand what your emotions actually are and what they can be for you. And not just as a catalyst for where you create them in the world, but actually how you communicate, which is what I’m so freaking passionate about. That’s something that I think a lot of people missed. And then you don’t recognize that for every negative emotion, there’s an opposite positive that you can channel and use at the same time.

Time is probably like you. Tell this to Star Wars Fan. They’ll say you’re Sid. Lord Anger and passion. That’s a Sid code, right? 

But on a more serious note, though, yes, you’re right. Like there’s a duality, and that’s what the world is created upon. But what most people don’t realize is that we’re trying to we’re instead of like they think it’s all black and white. But as you’re saying, what is interesting, what you mention is that you. You can use a certain emotion and you can find the opposite. And you can actually be used for good but from your perspective. How do you do that exactly? 

Yeah, you actually have to ask yourself what you’re angry about. If you want to use that in your entrepreneurial journey, or if you’re a business owner and you’re basically trying to figure out how to communicate your value. I will say most people actually don’t know how to communicate in a way that’s very alive. There are lots of messages and company identities out there, but they all sound the same or they don’t have this tone behind them. That really grabs your attention, and I think people really misunderstand the power of tone and the role that it plays in communication. 

But I would say the first step is to ask yourself, like, what angers you, what aggravates you, what are the things that make your blood boil, things that you can’t stop thinking about that was something that was advised to me by someone in my life at the time that really changed my perspective on what your emotions. 

Actually, I will tell you about the problems. You want to solve the world and how those are unique to you because you feel that in a way. That other person may. 

Talia, so you know. A lot of people, when they feel anger or trauma, suppress those emotions. They don’t want to be a burden on people out in their surroundings, but from your perspective,  How should they process their anger and their trauma in order to lead a better life?

A good quote in this book by Julia Cameron says something to the effect of anger is not meant to be acted out. It’s meant to be acted on. And it’s something that you should use. So an example of this may be for a company I could actually give you a specific example for me personally when we’re talking about how I started this trauma therapy or coaching practice about 10 years ago, (we’re coming up to, which is crazy) at the time for me, going back to what aggravated me. It was personal. 

I was super angry at the fact that my options for how I was going to overcome the trauma that I went through were limited to talk therapy or EMDR, and just things that, in my opinion, and in my experience at the time just took a long time I wanted something that within a couple of months I was like a totally new person and I could go out and actually go create the value I wanted to create in the world. 

And after studying really interesting techniques around trauma for about a year, that became my message of I used my anger because it was so true. And real for me. And instead, when people ask me, you know, what do you do? I wouldn’t say it was a trauma therapist or A trauma coach. I would say, you know, one of the things that drives me so crazy is people go through so much Trauma in their life and then they believe that it takes 20 to 30 years to get over it when that doesn’t even sound just or fair. 

And I would just start talking about the things that aggravated me. Were the things that hurt me to see out there and the people, the people that I would talk to that were right there, would relate, and they’d be like, yeah. Man, you know, I’ve been struggling with this thing for 10 years and I relate to that. I wish there was something out there. 

So, it was just a door opener in a lot of ways because it was coming from a really true place of what was on my heart to solve in the world.

So, Talia, I mean, I know this is a personal question. 

So, you don’t have to answer if you don’t, but like if you could tell me in the audience what was something that happened that was traumatic in your life and what did you do to or what is your process of overcoming it cause a lot of people have traumas in their life and they don’t know how to get out of it. Do you know? So, your story might be able to inspire somebody.

No, I’m happy to open up about that. I had a really abusive father, and my father was in my life until about 15 because I at the time didn’t know the decision that I was making was permanent. But I decided to cut him out. He was extremely abusive. In every way. And so, he was my biggest, I mean, God, the level of trauma and hardship that I experienced for my father by the time I was fifteen was probably enough for a lifetime. 

So, in a really beautiful way, he was a huge catalyst for my growth. Had I not experienced that, there’s no way in hell at 18 or 19, I would have done the things that I did from a place of I’ve got to make something out of this. 

And so, I think that it was just for me at least personally, and I think for a lot of people who go through really hard things. There was something deep in me that was telling me. – Call your intuition. Call it. Your soul. – That was basically telling me that I had to. Do something with it. Not that I couldn’t just be consumed. Through it, I had a really big heart to help people through what I had been through. And that’s just how it started. 

And then as I started working through trauma and basically wanting to build a whole business around that, one of the things that I realized for me was that it wasn’t about trauma. It wasn’t about helping people overcome that. I didn’t want to be on a pedestal and I didn’t want to take away someone else’s, you know, sense of ownership in their own recovery or healing process.

And I felt a lot of the time in a coaching client dynamic was my first experience of that. People really get put on like these pedestals and I think when you come from an abusive environment or a, you know, traumatic situation as I’ve been through, that’s what you’re used to. There’s this element of codependency like that… person’s going to save me, and that’s the new mentor. That’s the new coach. Not only did I have that dynamic with people I hired, but I also noticed I became a coach for others, where all of a sudden my clients were looking to me for all the answers. When really what I wanted them to find was the answers in themselves. And so, I think there’s a really important balance there and any work that. You do with people. 

So that was a big part of the shift for me. But what it really came down to, and this is the big transition for me from my trauma work and what I’m doing with visceral communication was that my like identity at the time was going to help people overcome abusive situations and turn the pain into a catalyst to go create something in the world out of that. And when I go out and tell people what I did, no one gets it.  

I faced a lot of resistance, calling myself a coach, calling myself trauma, anything. People would just shut down just as much as they would shut down from the trauma itself. And what was so painful at the time was feeling like there was so much I had to give people and knowing how much value I had, but no one understood it because the words I was using were creating these barriers between people versus creating a bridge. 

And so that was the change in me starting to really dive into communication and all of it ended up being really connected to things I’ve experienced in my life. The trauma if you. So yeah, that’s, I guess, a long-winded way of answering your question.

Yeah, like a lot of people across America, they go through this, they have abusive households and everything but the way. But they are not able to communicate that in an effective way or they’re not able to process it like if you had the advice to give somebody on how to process and go forward and move on in their life and they went through all this… What would be your advice?

Yeah, you have to feel it all. A lot of the times, especially when, I mean, I can speak for myself when I got into the healing process for myself, I got into a lot of personal development stuff, which was really helpful around changing her mindset and adopting a positive perspective and that stuff really was a lifeline. And I think it is for a lot of people. 

What I found later was that you can’t actually cover things up with a positive perspective like when you’re going through something challenging or you’re feeling something painful. You have to finish feeling. You’ve got to finish the feeling you have to let yourself express it all the way, and if you leave any part of that out because it hurts or it’s too hard, or because you just want to shift to a positive place, you actually deny yourself a full healing experience. 

You know, it’s interesting what you say. That is because most people, like I’m thinking of myself like I would try to suppress or just like, let that not affect me because I wouldn’t want to feel the feeling you’re having the opposite approach. Like you gotta feel it in full. 

Yeah, there’s a lot of really incredible work out there on this, but. Yeah, it’s the concept of the only way out is through. You can’t go around it. You can’t go under it. You can’t go over it. You actually have to feel it all, and you’ve got to face yourself. And knowing that if you feel it fully, the feeling actually changes like all emotions are connected, there’s that duality. There’s that spectrum we talked about, but they’re all connected. And so when you actually finish one feeling, you CreateSpace for another, and yadda. 

This is basically in line with Zen, but this talk because that’s exactly what they tell you over there, like where you have to just embrace and feel it and just. Accept it and then just go through it. It is from a calm, detached perspective. And it’s really interesting that you’re seeing your entire life process like that. It brought you to these deep spirituals. Things that people have been saying for thousands of years.

Yeah, I mean, I’ve been really blessed, and I humble myself, you know, in terms of where I’ve truly been blessed with people that I’ve learned from and books that I’ve read and higher power. Whatever you want to Call it, but yeah, this is. I guess you could say that it’s connected to that. I definitely did not have a Buddhist upbringing. I had the exact opposite of that, but…

What you’re telling me in the audience is basically in line with, like, these Zen goodness principles of, like, embracing the pain, accepting it, and yeah. Yeah, it’s really interesting, but on a different note, tally or actually, it’s connected to this. 

So, like you know on a national level right now, there are a lot of miscommunications going on among Americans with each other. There’s a lot of distrust and to be honest, there’s A lot of trauma going on. So, from your perspective, what would be your perspective regarding how the nation can overcome the trauma or like or like on a national level. 

Well, ask you a question, a clarifying question before I answer that. What is the trauma that you’re referring to? 

The trauma of just like mistrust and like, you know, there’s like, 2 opposite sides and they’re just like, they don’t want to listen to anybody else’s thoughts and opinions and then they have this identity, and they have this victimhood complex. But like, it’s just not like on a political stage. It’s like in general if you take a look on a national level. 

So from your perspective, what is the proper mindset of an American if they want to, like, talk to their neighbor or whatever, and how should they go about it?

I really believe and there’s a quote, and I want to say it’s Gandhi, but I might be wrong, so please redirect. I am the change you want to see in the world, and I really do believe in that. I think that you know. You only get so far when you’re telling other people that they’re wrong for thinking a certain way or feeling a certain way. And then it becomes, this is like a logical war of who’s right and who’s wrong and what’s moral and what’s not. And I really think that you know, I believe that you actually just have to set an example for people. 

And I think that the more people that take on that social responsibility, not just business responsibility. But it’s so for responsibility to be an example for people of what it means to be healthy and emotionally stable and thriving and be able to create businesses and opportunities for those around them. I think that the more it actually tips the scale, I’m just more of a believer in the only thing that you can change. Control is you and you have to take 100% ownership over that and actually use that for the better and for betterment of others around you. 

I totally agree, Talia, like that’s actually part of an entrepreneur that ends up coming to that same realization, like during their journey. Right now, in this country, there’s a kind of an identity crisis of who we are as Americans. But I believe that it’s about the entrepreneurial spirit and our core identity is entrepreneurship. But from your perspective, what do you think the American identity is ultimately about from your perspective and what are your thoughts on it? 

I mean, I’ll tell you what I have a dream for it to become. I think that right now there is a lot of divisiveness, not just in the political space, but in business at times too. I really believe that there’s been too much of A focus on consumerism and just building companies and creating wealth just to make money and not actually doing that by any true ethical standard or through really any high morals. I have to say morals do the right thing. 

And I really believe there’s a shift that’s taking place around that. I think people probably because of the pandemic and in the aftermath of a lot of, you know, very big companies collapse like FTX. I think that people are a lot more sensitive and tuned. To whether someone’s coming from a good place and whether they’re not. 

And so, I really believe that the next identity that you know people have to step into is truly just coming from a place of greater social responsibility, I think that no longer can you just abdicate that to political leaders or our business leaders. I think you, as an entrepreneur and as a small business yourself, have to actually assume that responsibility and let that have a ripple effect. Not just within your company, but you know within your communities and your families. 

No, I totally agree. You have to have a sense of social responsibility, right now what we see is that that’s an entrepreneurial way of thinking, to Be honest, like where you take responsibility, you’re your actions. But on a national level right now, we prefer to blame other people. 

And it’s just like, like, we’re looking for scapegoats. I believe a core part of American identity should be. To have responsibility and accountability and like to utilize that to basically create wealth. Through giving back. 

Totally. I totally. 

So, Talia, what do you think is the greatest challenge that most Americans face when it comes to realizing their American dream? And from your perspective, what is the ideal American dream?

You know, I think one of the biggest challenges, and this is something that I’ve been thinking a lot about actually is I think in the past. I don’t know… a couple of years there’s been a shift from, you know, maybe just focusing on money to even though that’s been a big part I think of it. To like having a greater “why” and a greater reason for the existence of the company you’re building, and for what you’re doing. And I really believe that the ideal and I would say the ideal American dream or what I think the American dream should really represent now is less about what you’re doing and how you’re doing it, even and even why you’re doing it. But like who you are as a person and whether you have integrity and congruence, whether your words line up with your actions and you know and everything else, I think that I think that having truly higher standards for who we are in business. 

And making the focus on who we actually are serving is extremely important. And I think that the dream is that that’s really what’s emphasized versus, you know, focusing so much on like companies, “why” or companies “what” or a company “how” I think that really coming back to who are you and do you recognize that the company that you’re building is just an extension of who you are as a person. So, the work is always within yourself. And it will always have an impact on the company that you’re building.

No, totally. And I know that you’re talking about consumerism, right? And like, you’re talking about how we’ve become such a consumerist society when it comes to the American identity of the pursuit of happiness, I feel like most Americans in today’s world are trying to find happiness and material and consumer things, but I’ve talked about this with a bunch of other people, including some guests over here and then they say that happiness is some the pursuit of happiness is something that starts within yourself. 

I just wanted to know from your perspective, since you have had experience. That psychology and communication, all that what is? How should Americans go about seeking happiness instead of the consumerist way that they’re doing right now? 

I believe that you’ve got to give to others what you actually really want for yourself, and obviously, you’ve got to have a healthy relationship with yourself where you’re not denying yourself things that make you happy. But I really believe that there’s a really important balance between doing things for yourself and doing things for others, and I’d probably tip the scale to do things for others a little bit more than your own selfish intent sometimes. 

I see. I mean, I think I guess it comes down to giving right, because when you’re more thinking about others and everything like they’re it’s you’re going from inside to outside where it’s where verses like me/ me culture that we have kind of like right now.

Yeah, like when you have a sense of when you have a belief in, like, true abundance in the world and you come from a place of giving, obviously not to be taken advantage of (I’m talking about giving with appropriate boundaries.) I think that when you’re, you know when your first intent and your only intent is to actually like to serve with the person in front of you. In some way, you always get what you’re looking for yourself. That furthers your cause, gives you more resources, gives you more capital, gives you more money, whatever it is. So I just really believe that what you give is what you get, so it should be focused on others.

No, totally. And there was this one thing that was really curious to ask. 

So, you know, like you, you’re like a psychology expert. And then you learned about communication. What is the relationship between that from your perspective and how do you apply that to business? And just like in just in general and society?

Well, even going, you know, riffing off of what we’ve talked about so far around, you know, we’re very emotional beings and everyone knows this conceptually. But I think what is fascinating scientifically is what communication is really made out of. And most of the communication is actually nonverbal, and most of the communication is emotional. But I don’t think that many people understand the application of that. 

So for me, the connection between psychology and communication is actually a responsibility that I believe every business owner actually needs to take on. Where you know if you it’s not “If” you are building a company that involves people, your customers are people, your teammates are people. Unless AI truly takes over the world, it’s always going to be people. 

A lot of people say that it’s going to take over the world, but yeah. 

I know I hope they’re wrong.

It’s going to be very. 

I need it. 

Automated experience. Yeah, it’s pretty. 

I think that because we’re selling to people and working with people, you have a responsibility to understand how people process communication and what you say, so that you can actually be more effective in furthering your mission and getting your vision across, and growing your company to a point where you have so much, so many resources and money to distribute to other things that are meaningfully impactful in the world. 

So, I really believe that it’s a responsibility that people have to understand the impact of tonality and emotion in communication and also to understand how to use it the right way as a whole other thing. 

Interesting 

I know your company visceral communication, like, does that right? So, can you tell the audience a little bit more about Visual communication? How? I got started to like what are the foundations and what it does.

Yeah, the evolution into visceral came right after I started my trauma therapy work. After about a couple of years of doing that, I recognized that it actually doesn’t matter how valuable you are, no matter what you do, especially as a service professional. Well, if you can’t communicate it. And so, I started studying the psychology of communication and I went down a deep rabbit hole for many years. And that’s essentially what we train companies. 

Now I work mostly with financial firms and other service-based businesses like accounting firms and insurance agents. Agencies and we train them in communication, and we train their C-Suite teams, their leadership teams, and their sales teams or client-facing teams. We train them, and they have the tactical skills around what they actually do, and very often lack the true relational skills and what we call conversational intelligence. To communicate actually very effectively what they do and their intent and their reasons for doing it. 

Also, when I was looking at your website, I noticed this word called Intrepreneurship. Like interview E There’s and I and I was really curious as to know what it is, what Intrepreneurship is exactly.

Yeah. So, Intrapreneurship is definitely not something that I created. It’s a concept that’s been around since the late 1900s. 

The first time I thought that it was a spelling mistake cause… I Instead of E. But then I was like. Actually, it’s actually another one. 

It’s not actually a spelling mistake, it’s very intentional. The way that I look at entrepreneurs is every business owner wants a team, every business owner wants people on their team to have a little bit more of an entrepreneurial mindset around things. They want people that care about the company as much as they care about the company themselves. 

And so, our Intrapreneurs training Program is where we are actually. Teach and train sales teams in what it means to have ownership over their message and their value as if they own the company itself. And so, what does it mean to like, truly have a sense of ownership, an ownership mindset around what you do and who you are despite the company not being yours? 

And so, I really believe that it’s a personality type. I have a mission to bring into as many companies as I possibly can because I think people that assume more ownership actually lead to faster and more accelerated growth of a company. 

So, I don’t know if this is connected to this, but I know you’re writing a book that is coming sometime later this year…

Yeah, I know when it’s going to actually be called. I am in the process of writing a book and the title and the content are changing. More rapidly than I thought, because I’m recognizing that what I have to share might be bigger than I initially thought, I wanted to share. 

So, my goal for the book is for it to be under 100 pages. I want it to be something that is so tangible and so applicable that you literally don’t have to read more than maybe 75 or 80 pages to understand the power of communication and tone in communication. So as a CEO and as a business owner… So, I’m working on that. It’ll probably come out at the end of the year, if not the beginning of next because it’s way longer a process for anyone that’s ever written a book. Kudos to you. It’s a lot of work, but that’s going to be the intent of it. 

OK, that’s nice. And Talia, are there any other projects that you’re working on right now that you want the audience to get a glimpse of? 

Yeah, there are a few things I’m not going to openly talk about just yet, but for you to stay tuned on, there’s a launch of something really cool that we’re doing right now. Another company that we’re starting probably in the next couple of months, we’ll launch it, but if you want to stay tuned on What that is? The high level. The high-level mission is to really bring integrity back to business, which is a really strong value of mine.

For updates on that you can reach me on my LinkedIn, which is Talia Joplin, or you can go to my website, two websites, TaliaJacqueline.com, or viscomm.com. And we’ll have some updates on there as that launches. 

That’s awesome, Talia. And that’s how people can connect with you as well, right? Or do they like it? OK, so that’s awesome. Talia, I’m really glad that you came to this show and gave us your insights on things like trauma and psychology, and communication. And I feel like that’s an important factor in business. And I do think you’re an extraordinary American. I would definitely want you to come back to this show at a later time. 

Thanks so much for having me. I appreciate it. I hope that everyone listening had a few takeaways and Nuggets to reflect on.

Yeah, I’m sure they did. And I just wanted to conclude this show by letting everybody know… my fellow extraordinary Americans know that there’s an extraordinary within each and every one of us. It’s our duty to unleash it and awaken it. 

Till next time, bye for now.