Brazilian Immigrant and Communication with Danila Palmieri

Today, we are joined by Danila, an extraordinary immigrant from Brazil, as she shares her remarkable story spanning over 20 years in financial services, manufacturing, mining, and metal companies across Brazil, Latin America, and the United States. 

Danila recounts her transition from Brazil to America. With a wealth of experience as the founder of Connect Solutions, a company dedicated to accelerating international business growth, Danila explores the key elements that contribute to the success of an international business. 

From insights on effective interpersonal connections to adapting your brand, this episode is a treasure trove of knowledge. Danila’s leadership role in the Brazilian American Chamber of the Southeast USA and her impactful contributions to WTC Atlanta underscore her commitment to fostering cross-cultural collaborations. 

Highlights:

{03:35} Danila’s journey

{07:20} From Brazil to America

{16:30} Middle East Culture

{23:30} Connecting with others.

{27:30} What makes an international business successful?

{33:00} Adapting your brand.

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Danila Palmieri Bio:

Danila is an immigrant from Brazil with over 20 years of experience in financial services, manufacturing, mining, and metal companies in Brazil, Latin America, and the United States. 

She has worked with companies such as Experian Quarantine, cities, and brass camps in Brazil. She has extensive experience implementing projects to evaluate, analyze, and improve business strategies. She served as human resources and organizational development manager in Brazil. 

In 2013, she founded Connect Solutions, a rapid business growth company that aims to help clients achieve their interpersonal international business goals on an expedited timeline using various HR, strategy, and operation tactics. 

With experience managing corporate projects at the highest levels, she has been an expert in strategy, project management, HR, and business acceleration. In Atlanta for ten years, she has been part of the Brazilian American Chamber of the Southeast USA for over seven years, acting as chairman between 2019 and 2020. 

Nelson served for five years as a member of the board of WTC Atlanta. Finally, she co-authored an Amazon bestseller called Business Tips from the Trenches. Danila is an extracting person, and I’m honored to have her on this show.

 

Connect with Danila:

@connecttsolutions

LinkedIn: https://www.linkedin.com/in/danila-rizo-palmieri-a8169410 

Amazon: https://www.amazon.ca/Business-Tips-Trenches-Expert-Advice/dp/1641849959 

Website: https://connect-solutions.us/

IG: https://www.instagram.com/hyphensolutions 

 

Welcome back to the show, my fellow extraordinary Americans. For today’s guest, we have Danila Palmeri. Danila is an immigrant from Brazil with over 20 years of experience in financial services, manufacturing, mining, and metal companies in Brazil, Latin America, and the United States. 

She has worked with companies such as Experian Quarantine, cities, and brass camps in Brazil. She has extensive experience implementing projects to evaluate, analyze, and improve business strategies. She served as human resources and organizational development manager in Brazil. 

In 2013, she founded Connect Solutions, a rapid business growth company that aims to help clients achieve their interpersonal international business goals on an expedited timeline using various HR, strategy, and operation tactics. 

With experience managing corporate projects at the highest levels, she has been an expert in strategy, project management, HR, and business acceleration. In Atlanta for ten years, she has been part of the Brazilian American Chamber of the Southeast USA for over seven years, acting as chairman between 2019 and 2020. 

Nelson served for five years as a member of the board of WTC Atlanta. Finally, she co-authored an Amazon bestseller called Business Tips from the Trenches. Danila is an extracting person, and I’m honored to have her on this show. 

Are you there?

Yes, Cosmos, how are you?

I’m doing good. How are you doing?

It’s very good as well. Thank you for asking.

Now I’m. I’m honored and grateful you did this podcast with us because you have so much experience, knowledge, and wisdom. And yeah, I wanted to ask you about it.

Yeah. Thank you. Thank you for having me. Thank you for inviting me. If I have a chance to, you know, learn from people and also to give you something that I’ve learned in my life until now, I’m happy too. If someone sees this podcast, gets inspired, and does something about it. I’m happy with it.

That’s awesome, Danila. So, Danila, can you tell the audience more about yourself, your background, and how you got started?

Yes. So, as you said in my bio, I was born and raised in Brazil. The big city, Sao Paulo, as I believe everyone hears about Rio de Janeiro or Sao Paulo in Brazil, is so big. I always compare Sao Paulo with New York, right? It was very crowded with financials; all the business happened in Sao Paulo. I come from a family. For the ones that want to read, I will see a little about this in the book. My background is right. I come from a family. My parents had to reinvent themselves when I was around seven years old, and they lost their jobs, so we had to live with my grandparents. Right. That’s what’s happened to me since I was around 7–8 years old. 

I have a brother who is four years younger than me. It wasn’t easy for my parents, you know, to go through that moment. Well, they did a great job. I graduated as a chemical engineer. I’m a chemical engineer. I am thankful for my mom., more because she was the person who guided me and helped me make this decision to become an engineer. And it was, you know, the best thing for me because this opened a lot of doors, uh, where I had the chance to, you know, work for big corporations in Brazil. I had the chance to start as an intern, and I also had the chance to choose to focus on my career. 

I say I’m no longer an engineer. It’s been 20ish years. Uh, because I focused my career on governance and strategy more in a systemic Neville than operational technical and execution, even though, of course, I was responsible for executing. There are a lot of things. In my career, though, I can do some margin and acquisitions in Latin America and the US. And I chose my last corporate role to lead leadership development, right? My passion is caring for people, helping them thrive, and understanding their strengths. Their weaknesses—how can we help them achieve? 

That’s why I decided ten years ago to come to Atlanta, where I have lived for the past ten years, and I decided to become an entrepreneur, right? And this entrepreneurship was motivated by a friend. And when I came to the US, he said, “Why not?” Let’s open up a business together. We did it a year after he no longer decided to be part of the business I decided to focus on. That is Connect Solutions, a consulting company that we support. International companies are doing business here in the US, and our core business is on human resources to outsource it, right? 

So, there have been breaks for ten years hitting the US. I love this community. I love Atlanta. Atlanta is my city, right outside of Brazil. So that’s a little about me, Cosmos; I don’t know what else I could add.

No, Danila, you have a lot of experience in business, strategy, operations, etc. So, my question is: what is your strategy and goal regarding coming to America, and concerning your career, how did you transform from being in Brazil to being in America?

Yes. So, I’ve been learning; I don’t have much difficulty settling here. Because I believe my mindset was already, you know, aligned. With the culture. Herein, in the sense that UM. It’s time for meetings, right? Respect. Other times, this kind of thing happens. That’s sometimes the case in Brazil. I would like to compare that here. You’re late. If you arrive for the meeting 5 minutes before, right? If you arrive on time, you should be here. It’s a little bit early. And in Brazil, 15 minutes after the time, it was casual. It’s OK. It’s not that late, right?

And also, people sometimes don’t have the same respect as we have for others, right? If you have 30 minutes, this is common. If you have 30 minutes for our meeting, the other person can say, “Hey, thank you, Cosmos.” Right, let’s reschedule if you need to discuss something else. 

And I arrange another time because I have something else to do, and in Brazil, sometimes you go on and on and on, like in Brazil, when I schedule meetings with my clients or someone that we are starting to talk about, you know, business or something or know each other, I always schedule—one hour. If you’re here in America, I schedule like 30 minutes. 

It will probably be good for this first step, and then we will see how it goes. But you know, being here in the lounge is business. Of course, I learn more and more every year. Because I lived 30 years in Brazil and another ten years, it’s not enough to make me even in. In my cultural eyes, I have a lot of Brazilian culture, of course. But the thing is, we need to pay attention. 

I see that when you are in a different culture, you need to pay attention to the details and not take your culture as right or wrong because there is no right or wrong when talking about culture; there are differences. Right, things that you know might be something. OK, for you. For me, it might not be that OK because of my background. But I have to understand and respect, right? It’s not that I’m going to offend you or that you’re going to offend me because of cultural differences.

So. When you’re talking about culture, for me, it’s like a clean slate. White paper where we’re going to build up our relationship on that because, for sure, we have our differences, but these differences don’t mean I am right. You were wrong, or vice versa. Right.

So, we have to understand each other so we can communicate well. Right now, you can understand each other without judgment. That’s my point. When I’m talking about culture, we come to a different country, right? Even when you visit or know you will do business, you must understand how the other person feels. Mindset is related to the topic or issue you are handling, so respect it and try to explain it. 

So, it’s always, I say always, that balance, oh, I cannot be biassed because of my background, but let me understand. And how does it work so I can communicate with them? I’ve been working with my clients nowadays; we hire many people for international companies, and most of my clients are from Brazil. And sometimes, a client called me, and they said, hey, we are having this issue with our employee. And I always try the first thing, like, “Oh, let’s understand their culture.” Sometimes, they put things, and how we hear things is different. Right. 

So, he’s always like, oh, let’s try to be in their shoes so you can understand. What are they talking about? It’s not because we are more straightforward in America, right? We are more direct. Our relationship with the business is transactional, right? We trust each other. And sometimes, like in Brazil, we are more personal, right? 

We like to know people; we like to, you know, understand the personal side and hear it personally. It’s very limited. I open up about my personal life for you, right? It’s not you who comes to ask me personal things. And we have to respect that, which I believe is the beauty of the Cosmos—belonging to a different culture and having the opportunity to belong to another. Right. So that’s, for me, the main lesson I’ve been learning this year. Right to be kind. Of course, don’t jump to conclusions without understanding the other side. Right, because they might not be thinking and were not raised as you were, they do not know.

So, you have to understand. What is this? Behind that background, or behind that everything, you then can. Now that I have more information, I can make some decisions, improve my communication, and align how I will do business with how you will do it. I received that right; that’s, I believe, the major challenge, which is also the most beautiful thing for me. We are different, right?

This is a fascinating topic because I am an immigrant from the outside. Like I lived in it. I lived in an Indian culture and grew up in the Middle East. I knew all about the Indian culture and the Arab culture, and then I came to America, where I was a culture shop. It was wild. 

If you were there, like my friend back in the university, like when I was in university, you saw me interacting with different people and said, “What do you talk about?” You have to understand that culture. I just went about it like I had jumped into the water. You know, there’s like, you normally put your toe into the water to see if it’s cool. Or not; I jumped straight in, and it was wild. 

There was so much miscommunication, and people were like, Oh, man, this guy is interesting, like some people were like, man, this like they became my friends right away, the others were like, OK, we don’t understand this person, but overall, One of the revelations I had, and I would want your opinion on this was, you know, like in Brown. Cultures, or, from my experience in India, I’ve talked to some people from Latin America. America and they said that they’re more heart-based, you know, like what you just mentioned right now about people being personal. 

That’s more like a family. Like a relationship kind of thing, right before you do business, you get to know them personally. It’s a more hard-based kind of thing. But I noticed in America, at least in business or like entrepreneurs or businesspeople, that, in this culture, it’s more mind-based, and it’s more like, OK, there’s no emotion, little to no emotion involved. There’s no personal touch; it’s more profit and loss. Transactional, as you mentioned. 

So, when you mentioned that, I was like, man, vanilla is getting is like, there’s like this cross-cultural thing because there’s like Latin America, there’s India, and then there’s like the Middle East where things are more; it’s coming from the heart, but it’s just like, there’s no right and wrong in it; it’s just the way things work, and then here. It’s almost robotic like it’s all analytical, mind-based, profit and loss, and yeah, that’s something that I noticed. 

But I don’t know what it’s like. Is that something You notice it? Is that it, or do you have a different one?

Yeah. No, I believe my opinion is the same as mine. I see it this way, cousins, right? Like, uh, my husband used to work for an Indian company here in the US. That’s why we came to live here in Atlanta. And I see a lot of things in common, right? We are warmer. We like, you know, to understand each other like me. The major difference here in the US is that we are hiring someone. 

You must take care of what you ask in the interview, right? If this person is new or if it’s related to the job description or not, I have to train them myself a lot, as well as train my clients in Brazil. We start an interview, like, Hey Cosmos, how are you? Are you Married? Do you have kids? Oh, where do you live? What do you like to do on weekends? Oh, my God, you are from the University of Texas. Yeah. Yes. Uh, me too. I have this friend. Oh my God, also, and on and on. And on, like, Icebreaker. 

This type of conversation is here. The US is forbidden. Right. We avoid asking if you’re married, have kids, or plan to have kids. Where do you live? It’s. No, you can’t do it right. Even though I missed it, sometimes there’s a more personal connection. I kind of understand it’s like now it’s good because you’re not hiring me. Because I’m a nice person, right? Of course, this also counts. But because I have something to add—my experience, my knowledge—that’s what is important, so I like it. The way is here that people respect. And you have a limit. Right. 

So, you avoid other things, but on the other hand, it’s not easy to make friends, right? It’s not easy. To, uh? It’s harder to create a relationship. Right now, what I love here in this country is the sense of community—that your neighbor will assist you and that your neighbor will keep an eye on your house while you are away. Say, hey, you’re traveling. I can take care of your garbage for you. I can take care of your mail. It is awesome.

But on the other hand, they do this, but they kind of the limit, right? You don’t know sometimes. Well, your neighbor, but he takes care of your male. Why are you gone? So, I kind of liked it because you protect your privacy more. People know less about your life than I do, in some sense. But in the opposite. It’s not easy to break through this and make friends and create, you know, a small group, even though we do a lot of networking, right? I learned not to work here in Brazil.

I never worked just to get somewhere, and I never worked with people. When I arrived at the hit, I said, Oh my God. How do I approach Cosmos and say, hey, Cosmo, how are you? Right. And then you have to learn that. 

So anyway, there are those differences. Yes. And I can’t say that Americans are doing that from the heart because they see a lot of people passionate about and enthusiastic about what they do, and they always want to, you know, really make a difference. 

And they are all good people. I don’t live in a community with a lot of resilience. I live where everybody lives, right here in Atlanta. We have some neighborhoods where there are more Indians. You have more Koreans, more Brazilians, more Chinese, and, you know, more Latin American people. And I like it. I would like to understand and get involved once I move here. The person that he needs to change, embrace, and adapt is me. Not the other way around, right?

No, I mean, your neighbors helping you and everything, but up to a certain point, that’s something that I was annoyed about when I first came here. Right, because I was making a lot of friends. It was like I was making friends left and right, but it was all superficial; I could not get deeper because I’m an introvert.

So, I’m like, the deep connections. Right? Because what I had when I was in the Middle East, you’d have fewer friends. But the friends you made would be on a much deeper level. Like they’ll be there for you and everything like that. But here, it’s much harder to find that. Is it more? There’s a more superficial kind of thing, like it’s almost like there’s a level of inner isolation, like people feel disconnected. 

And I don’t know if it’s because of technology or something like that, or is it just like a culture? It’s a little thing, but I noticed from the culture I came from that it’s more like it’s deeper and has a heartbeat, but it’s harder to make good, deeper friends. But here, it’s easier to make friends on a superficial level. 

But it’s much harder to get to the level where you feel truly connected with someone. But it’s something that I’ve noticed, you know.

Yeah, sometimes I feel like, well, because you don’t have the history like people here, they are good friends—good friends from high school and college, right? That’s where you are, you see, and then you may try now that I have a daughter in the school years. So, I’m trying to connect with other moms. Right. And the kids have played dates, and you connect with other moms. 

So, even though it’s hard, it’s not easy enough. I think Cosmos everywhere in Brazil is like the city I am from. People don’t have time, you know? So, you’re going to get, like, fewer friends. Right. These are friends you can count on and the people you’re going to connect with, right, like my neighbors.

I have one neighbor with whom we exchange holiday presents every year. We leave at other doors. Like a bottle of wine or cookies, right? We created this tradition. But I have never been to their house. They have never been to my house. We never shared a meal. Right? But when we travel, I text them and say, hey, we will take a week off. 

So they kind of know that we are not here, and they take care of our males and our garbage. Right on the opposite side of the street, on the other side, there is this elderly couple who just adopted my daughter as their grandchild. And occasionally, we were having meals; they were here. For Thanksgiving, you know.

Is it different, right? And I, and I, and I like that. Anyway, at least I learned how to navigate and choose who would be, you know, really our friends that I invited to my house. And this can be in any culture, even Brazilians; I had the experience of inviting people into my house that I no longer had. Relationship with them. Right. So anyway, I think it’s a different way. And if we find the groove, right? And also, when clicked? I believe it goes well, but of course, it is easier for you as well, I believe.

As for making friends with other Brazilians, right? For you to other Indians, to other Middle Eastern people. Right, because. You kind of know how they behave and what they think. Right. Because you have this background, it’s easier, right? Because you connect, we connect easily, but yes, it’s a challenge for us. Right. But I think if you know how to navigate, it’s amazing. Understand the differences.

I could do this for hours, but that was a good question. Though I did want to ask you, I know you’ve been into international companies, big business, and all of that, right? 

And with their structure and organization, what is the main lesson you learned about what makes a business successful during your time with all these companies?

So well, what I will answer this way, Cosmos, is what I like to do. He’s solving problems, and what makes me happy brings me joy. This is when I see the companies. I helped, I supported, and I advised them to succeed. Right. That is the major challenge for international companies doing business here, and I sometimes handle big companies in Brazil, but when they come here, they are like a startup, right? 

They have a limited budget; they will probably hire 2–3 people from the beginning. And they kind of learn how to understand the market. Some come with this more. I digested more and understood. Some come with some information and are kind. Start learning what the risk is. If you don’t know how to communicate with your audience, it makes the work a little bit harder, but the challenge is, as I always say to my clients, arriving in this country with your eyes and ears open in your mouth. Observe. Just hear and learn right away. I respect that you are very successful in Brazil, but here, who are you? Right.

You are the new kid on the block. Among a lot of other kids on the block. Right. It’s a very competitive market. It’s not because the United States is that big in the economy that you say, Oh, I’m going. I’m going to sell. But how many people are selling mugs, and you’re going to sell mugs for whom? Right. So that’s that. The challenge, so I always tell them. If you’re not sure, buy a market analysis. Understand who your demographic is. Understand your brand; maybe your company’s name makes sense in your country. Maybe when you bring your company’s name here, nobody will, or is it something that sounds strange culturally or in the language? 

So you have to be careful about it and your operations. Right. I have clients that failed, or at least have failed, or have spent a lot of money and time because they came here with the mindset that how they do their product and deliver it in Brazil will be the same. It’s not true. And when they start doing that, they say, “Oh, we have to reorganize the package.” The package has some standards that Amazon, FedEx, or UPS will not meet. Anyway, I now have insurance liability insurance. I have to, you know, open up a new world. 

And if you can understand this firsthand, you avoid wasting a lot of time and money. Investments throw in something that will not bring the desired result in that timeline, and that’s one thing that connects solutions to causes. We already say what we hear. To help our clients shorten their learning curve and make more with their time and money because we know that money and time run out, it’s unfortunately right that we cannot take back the money. You may fail here, but you invest there and make more money. But time is gone. Right. 

So we try to see our success as our client’s success. So if we hire the right people, help them understand the market, and help them learn how to communicate to retain the workforce, a real budget is a good investment here. 

So we see the chances of success. Increasing. Right, so that’s how we approach our market, and that’s also how I’ve been learning from my clients as we’ve been doing business for the past ten years.

So, Danila, I’ve seen that, from what you’re telling me, knowing your avatar is important for business success. You mentioned that a lot of people come from foreign cultures. They’re successful at their thing. 

And they come to America and think that what will work over there will not work here. Then, they don’t realize that the demographic does not want their brand or product, so they have to adjust. 

And this is the thing about business and entrepreneurship that I would want my audience to know. Is that all you have? Adaptability is the main trait that I see in people who are immigrants. They are coming from outside, so they’re able to adapt, they’re able to have what is called empathy, and they see what the other side wants, and successful people have that, and people who don’t like it aren’t going to succeed. But that’s what I’m understanding from what you’re telling me. Yeah.

Yeah, exactly. I’m not a marketing person, but who is your avatar? Right. What is their value? What do they want to buy, and how do they want to buy it? Right? I say sometimes that in Brazil, your demographic is young people. Maybe there are not that many young people; maybe they’re male and buy more; maybe here, females buy more. I don’t know.

So we have to understand our avatar and the second layer of that. Cousins, for me, it’s How do I communicate with them. We understand what they want and how we communicate because we market in Brazil. No, it’s not, and I’m not talking about translating Portuguese to English, right, or Spanish to English. It’s the way I communicate. It’s not the language. What and how do I do it so that my audience will understand? Right, coach, even.

Yeah, it’s wild how these things are overlooked, like knowing the avatar. These are, like, the basics of business. And I like knowing who your demographic is. But a lot. At least from my time networking and experience, businesspeople are so attached to their products and brands. 

That’s like changing it for the audience like they’re feeling like they’re losing. They’re so stubborn that way. But is it just me, or did you notice that while talking to your clients, people were attached to their brand and part of it? All of that.

That’s why I always say, Come with your eyes open and your ears open, right? Exactly, to not be attached that way. You have to be able to adapt, or you’re not going to succeed, right? It’s like trying to fit something in a place that doesn’t fit. It’s not going to work. 

One thing that I like to do with my clients when we’re talking about people is to understand who they are in their country when they hire people or establish operations here. Who they are: values, mission, vision, purpose, how they manage people, the benefits they offer, and everything they do revolve around attracting, retaining, and promoting people in their company. 

Once I understood that, because I always compare Danilaa to this, it was the same when Danilaa was in Brazil. Danilaa is here. I’ve, I’ve. I’ve not changed the person. Am I right? What I did, I adapted. Right. I learned other things, and then I adapted. Alright. And that’s what I do. So, let’s grab all this and adapt to this country. Let’s make sense of this. Right, like performance review and bonus payment. In Brazil, we think of a salary every month, so he said, “Oh, I’m going to pay you if you perform well.” 

So it’s three monthly salaries. When you come here, this doesn’t make any sense. Sense here. We think early compensation. We think the whole total compensation. And then, when talking about performance reviews, a bonus is a percentage of my total compensation, not one monthly salary. I like to.

Working around that is kind of educating them and helping them understand. So I say that we hold hands. And we kind of build this together and use what? We have our best. Bring it here. We don’t need to change my identity, right? I’m still vanilla. But I speak and engage with a different culture and audience once I’m here. I need to adapt so Cosmos can die for me. 

So Cosmos can come and work for me. I feel connected with my brand and that he can, you know, use the product I am selling them. So that’s one of the things I love to do with clients. This merging right is emerging.

Danila, I just had a revelation about what you just talked about right now, and I wanted to share it with you. I realized that we’ve had different cultures, nations, groups, and religions throughout history, and they all have bought each other. Still, I realized that, without business, entrepreneurship, and trading, you would not even bother interacting with other cultures, getting to know each other, and knowing that we are more similar than we think. 

So maybe this is the higher power’s way of uniting us because think about it in ways other than business. Why would we have to go to another country or another culture and learn more about people different from us? So I don’t know. It’s just a revelation. That came to my mind.

Yeah, yeah. If I want to do business in China, I must understand Chinese culture, right? How they do business and what they value might be different from what I do. And I always say there is no right or wrong, right? It is the openness to listen and understand. It’s not. That doesn’t mean you have to agree. Right. It is not to say, Oh, you have to agree. 

But, as I said, when you move to a different country with a different culture, who is the person who has to adapt? You’re not going to change the whole world for you, right?

Most people think like that, though. But yeah, you’re right, no.

No, I remember it. Full disclosure: My first husband was from Germany. And we, he, he. We moved to Brazil; I was living there, and he complained. A lot of stuff compares Brazil with Germany.

Oh my gosh, totally. Different, right? Disorganized. Noisy. And you go to Germany, clean or organized. So he was complaining about a lot of stuff and being mad about that because, you know, I cannot change Brazil, right? I cannot change. I just can’t. I have no control over that.

No, you’re. Right. But the way you’re the way you’re saying it’s? Yeah and.

I was like, Oh. My gosh, I was annoying. And I told him, You know what? You live in Brazil. So this is Brazil, or you adapt, or you’ll be miserable, right? And maybe this lesson When I came to the US, maybe I learned from that experience that I’d be happy. If I adapt, I will know that this is not Brazil. So what is this? Oh, this is American, and America works this way. 

So OK. Let me add that even though I’m afraid I have to disagree with things and agree with others, some things are easy, and others are not. Not too much, but I cannot change in this country, right? I can influence but not change.

No, it’s so true, but it’s so simple, yet many people have difficulty doing what? What you’re saying, but on a different note, Danila, I want to go on and on about cultures. The time is coming to a close, so I wanted to ask you a little more about your business. For the next solution, could you tell the audience more about the premise and how it started?

This started when I told you I had moved to the US and was working on this. This person is in Brazil, and we decided to open the company. And I also met a dear friend who has an accounting company, and he was telling me that. My clients now are coming to the US, and they need the operation, and they need people, and they need these. 

And so we will start to work together. Right. Uh nowadays. He still sends me the majority of my clients. It’s a referral, right? And more and more connected solutions. Our core business is in human resources, right from the strategy, like, “Oh, I’m planning to open up a business in the US, but I don’t know how much I’ll pay for software development.” So, to understand this, where is the market to understand the benefits? How do I attract these people? 

So all this strategy before coming, if they are ready here, we can help them acquire talent—all the hiring process from the CEO. To the staff, once they operate here, instead of you cosmos in your company, take care of human resources. We take care of it. You focus on your product; you focus on delivering the best solution. You focus on your business, and we are here to serve you right in the human resources department, helping you, guiding you, and taking care of the bureaucracy.

So you take care of policies. We take care. Of course, you know. Benefits, payroll, etcetera, etcetera. I would like to say that we act as your human resources department. Right where you have one manager, we have, you know, people that work for you, and that’s where we add value. 

And once we understand the other side of the coin, we can help with education, adaptation, and cultural laws to guarantee that our clients succeed here. And understand that we’re doing business here, and that’s our core business. We also connect solutions that we like to call an ecosystem so that whatever the company’s plans for expansion to the US, we can help with our ecosystem of partners, where we have companies that do immigration. Companies that do accounting and tax. Companies that do market research, e-commerce business development, business plans, etc. 

So when the company comes to us, we understand what they mean. I need to say. I don’t, but cousins can do this for your marketing, right? Whatever. And then? I bring Cosmos to the table, and we work together with their client at that stage and as they go. They will need other services, as we can help them through their internationalization or expansion of the US strategy.

Awesome vanilla and vanilla. I know. In addition to this, you have also co-authored a best-selling Amazon book called Business Tips from the Trenches. Can you tell the audience a little more about what it is about?

Yes. So, Business Tips from the Trenches was a great project for me. Have we had the opportunity to talk with other fellow friends? We just put this together. We have ten different entrepreneurs in that book, and we wrote one chapter about our tips for new entrepreneurs, right? Whether you should pay attention and what you should learn from our experience. 

Someone who is thinking about entrepreneurship or is lonely because, as entrepreneurs, sometimes we feel very lonely. Oh yeah. Right, very lonely. It’s nice to read that book and say, Hey, no, no, I can’t do more about it. The chapter I wrote about failing discusses all the ways to do it and sometimes to learn from other experiences. Because when we succeed, everybody says, “Oh my.” God, look, cousins, right? What did he do? Great guy. 

So. Oh, my God. I want to be like my cousins, but everybody forgets all the hustles, all the failures, all the disappointment, all the crying, and all the ads. Like, no, I will give up. Every year, I say, Oh, my God, I’ll give. Up. I’ll do. Something else? But I keep going, right? G20 four. 

And you know this. It should be created this asset, right? It’s creating an asset and really kind of having passive revenue. Yeah, that’s my next challenge, personally. I don’t know if it’s related to the business or something else, but that’s what I want. I want to be in this. It is a challenge, so this book is about it. Yeah, we have great, great entrepreneurs in that book. Great. I love people dearly, and I have the opportunity to share things every week, so it’s kind of my advisory board. It’s kind of, you know, the people you bounce back some ideas from in a safe environment. So, it’s amazing.

That is, that is also, you know, and you know, how can the audience connect with you and get to know more about you? Your work and what you’re doing.

Now, they can connect with me through our website, LinkedIn page, and Instagram. They can connect with me via WhatsApp. As an international person, I use WhatsApp much more than Americans. Americans like text messages, but we love WhatsApp. Right. I’m sure that you do, too.

No. Yeah, because that’s how I keep in touch with my friends and family abroad.

Exactly. Exactly. And you’re going to share information about the website and so on. And so forth.

Yeah, like, if you would like to share it, then yeah.

Yeah. so you can connect. hyphensolutions.com, our website Instagram. HR strategy on Instagram and LinkedIn, where we share most of our materials—connects, solutions, and HR for internationals.

That is awesome. I’m so glad that you took the time to do this podcast with me and talk about, like, just the different cultures in general. It intrigues me because I’ve lived there and experienced what you have. I’ve had some of that experience as well. 

So, I am glad you took the time to do this. Broadcast with me, and I want you to be on the show later.

Yeah, sure. I appreciate that, Cosmos. I am grateful that you invited me and had me here today. So, as you know, you can count on me for whatever you need; I’m just a call away. Please feel free to do that.

Awesome. Thank you. And I would like to conclude this episode by letting my fellow extraordinary Americans know that, hey, look, there’s something extraordinary within every one of us, and we must awaken it and unleash it until next time. Bye for now.

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In this podcast episode, guest Martin Saenz shares his journey from meeting his wife in 2003 to achieving financial freedom and success in various entrepreneurial ventures. Initially realizing that corporate America was not their path, Martin and his wife pursued education through Robert Kiyosaki’s books and created a roadmap for financial independence.

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and single mothers, refugee women,
and young girls.

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